Dr. Jessica Ciarla introduces a comprehensive course that guides students through the entire process of designing and commercializing a product. The course covers consumer research, surveys, focus groups, quantitative and qualitative analysis, design, ideation, prototyping, and technology integration like 3D printing.

Additionally, it includes strategies for product launch campaigns, social media marketing, video content, and editorial descriptions.

Dr. Ciarla emphasizes the importance of understanding the brand’s mission and values, collaborating with different stakeholders, and effectively communicating with various audiences to successfully market the product.

⚫Connect with Jessica
◾LinkedIn: https://www.linkedin.com/in/jessica-ciarla-phd-8847a6a/
◾Particles of Color: https://www.particlesofcolor.com/

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⚫Connect with Eulanda Sanders, PhD:
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