In this video, Jay Calderon shares his experiences working with limited media content at a nonprofit and a large corporation. He highlights the importance of having diverse media types like photos and videos to enhance social media engagement, contrasting it with the lesser impact of static images. Jay reflects on past content trends, such as motivational text over background images, and the need to continuously innovate in content production. He provides a specific example from his time at the nonprofit Café Les Apotes, where content limitations posed significant challenges.

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