In this clip, Dr. David Loranger shares his experience of visiting a shop, buying kilts, and engaging in a compelling conversation about the potential certification and protection of Scottish kilts. Learn about the Protected Geographic Indication (PGI) concept, the impact of Brexit, and how these discussions sparked a detailed research journey blending interests in culture, business, design, and semiotics. Discover how networking can pave the way for academic research and practical advice for leveraging professional connections on platforms like LinkedIn.

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