We discuss how our initial journalism piece evolved into a highly read book. Amanda Brescia revealed it's a top choice for students. We then created 'Brand Story: Cases and Explorations in Fashion Branding' with updated content. #BrandStory #FashionBranding #JournalismToBook #StudentReads #CaseStudies #BookSuccess #AmandaBrescia #DrexelUniversity #Fairchild #Bookend