I’ve said it in my writings, I’ve said it on the podcast, and I’ll say it again—academia has a branding problem.
As a system, we don’t share our impact in clear, accessible ways. And as academics, we’re often trained to publish—but not to communicate.
In 2025, academic branding is a must. It’s not just about self-promotion—it’s about becoming a content creator, translating research into real-world value, and showing up socially… not just academically.
If we want people to see the impact—we have to show it and share our knowledge in a relatable way.
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