Retail Innovation, Branding & Experiential Learning | Dr. Amy Shane-Nichols on Consumer Behavior
Join host Dr. Eulanda Sanders on Innovation Insights for an inspiring conversation with Dr. Amy Shane-Nichols, an educator, leader, and innovator with over three decades of experience in retail, brand management, and academia. From her early career in department stores and Harley-Davidson retail leadership to her current role at the University of Wyoming, Dr. Nichols shares how her journey shaped her expertise in consumer behavior, branding, product development, and experiential learning.
⚫In this episode, you will learn about:
◾The evolution of retail and the rise of experiential shopping
◾Insights into brand identity, consumer loyalty, and symbolic expression through dress ◾The influence of technology, e-commerce, and AI in retail and branding
◾Building and mentoring strong teams with compassion and innovation
◾Her groundbreaking research on Harley-Davidson female riders and consumer subcultures
◾The importance of resilience, adaptability, and innovation for students and professionals
Whether you are a designer, educator, entrepreneur, or business leader, this episode will give you practical insights into navigating change, building strong brands, and shaping the future of retail and education.
⚫Connect with Amy
◾LinkedIn: https://www.linkedin.com/in/amy-shane-nichols-phd-6723b330/
⚫Subscribe to iNNOVATION Insights News https://www.innovation-and-insights.com/contact
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Dr. Amy Shane-Nichols
Assistant Professor, University of Wyoming
With over three decades of leadership in retail, marketing, and education, Dr. Amy Shane-Nichols brings a wealth of experience to every professional endeavor. Their career includes 30+ years in retail management, 19 years in licensed product and brand management, 12 years in retail event and marketing management, and a decade of college-level teaching.
A dynamic leader and motivator, Amy has a proven track record in high-visibility roles, consistently delivering results under tight deadlines. Recognized for their professionalism, integrity, and positive mindset, they excel at driving growth, building effective teams, and fostering long-term customer loyalty.
⚫Core Expertise
◾Marketing & Branding: Strategic advertising, promotions, website, and social media management.
◾Event Management: Concept development, promotion, coordination, and execution.
◾Retail Leadership: Specialty and department store operations with sales volumes from $3M–$6M annually.
◾Team Development: Recruiting, hiring, training, mentoring, and building high-performing teams.
◾Business & Sales Strategy: Revenue growth, exceeding sales plans, achieving gross margin goals, and improving inventory turnover.
◾Purchasing & Vendor Relations: Negotiations, trade show participation, and inventory control.
◾Visual Merchandising: Store design, product displays, and new store openings.
◾Trend Analysis: Fashion forecasting and customer relationship management to increase retention and loyalty.
Amy is recognized as a results-oriented professional who excels… Read More