Episode Four | Innovation Framework Phase 1: Exploration
All businesses exist because they solve problems forothers. Does your business have a clearly defined problem statement? What about each of your products and services? How much market research did you conduct tolead you to these perfectly crafted problem statement? Or did you create them based off assumptions?
Tune in to hear about:
- Why problem statements are critical to your business success
- How to effectively construct a clear problem statement
- How to leverage market research to discover the deeper customer need
Problem Statement Template:
How might we <verb> persona <verb> [JTBD] so that they benefit.
Looking to upskill your market research game?
Grab the free market research tools guide here.
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Mentionable Links:
Product Highlights - Willow Wearable Breast Pump
Books - Building a Story Brand
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