Episodes

Join me this week as I have a candid conversation with one of the more prominent B2B video creators in our world. You've seen him previously as the face of Sales Feed and now Head of Sales Training and Content at Lavender, Will Aitken is someone who I admire. And its not for his talent, his height, or his dreamy blue eyes. Its his dedication. You think its easy being the face of a B2B company? Consistently coming up with original relevant funny ideas, and then producing them. Making them real. P...

Welcome back to INSYA! The only podcast in B2B tech that isn’t boring! On this episode we’re joined by Jen Allen-Knuth, she got her start back when internet wasn’t really a thing which is surprising because Jen and I are kind of the same age and I refuse to think back that far. From CEB/Gartner, to Chief Evangelist at Challenger, to co-founder of Social Social and now also showcasing her talents holding down Community at Lavender. Stick with us and find out why DemandJen finds herself firmly ent...

Welcome back to INSYA, the only podcast in B2B tech that isn’t boring! Additive vs Multiplicative. Additive is "let's add one more seller", multiplicative is “how can I help everyone around me? How can I influence many?". That’s what Tony Granados does. He finds the systems, the processes, and the approaches that help companies not just build sellers, but an army of them. From hoarding URL’s for artisanal puppy tuxedos to a career-defining experience at Datadog my convo with Tony saw him flash ...

Welcome back to INSYA, the only podcast in B2B tech that isn’t boring! This week’s conversation is with a fellow Long Islander who has a lot more cooking equipment, greys in his beard, and money than me. Quentin Packard is the VP of Global Sales for Spectro Cloud, they provide solutions that help the enterprise run Kubernetes their way, anywhere. COME ON IN for Quentin’s stories on closing deals in Balzano, Italy, how to build and serve world-class go-to-market teams, but STICK AROUND to get to ...

Considered by many as The Worst Marketer in the World, this guy caught my attention early on as I was feeling my way through the dark room full of things to trip over, B2B SaaS. He was offering free 1v1’s to people interested in starting a Tiktok account to bolster their marketing efforts. I took him up on it and continued to follow his journey through Refine Labs, co-founding Easy Mode, co-hosting Cheat Codes podcast and recently taking a seat with one of our favorites in the space, Lavender. S...

Welcome back to Season 5 of INSYA, the only podcast in tech that isn’t boring! This week we kick things off with a superstar in the PLG world. Put if this way: if You think crossing the chasm is tough… Try successfully transitioning your company from Sales-led to Product-led. It can be done but few live to tell the tale. Who am I talking about? Former Co-Founder/CCO of Cobalt now tearing it up at the helm of yet another Product-led monster at Userflow, my favorite Dane in The Bay, Esben Friis-Je...