#165 Anthony “Tas” Tasgal, Author and Speaker, on Telling Stories Your Way
Many companies are communicating 30 - 40 years out of date. But by bringing more emotion and humanness to your language, your company’s values and ‘soul’ can be brought to the center stage. To learn more about telling stories, I am joined by Anthony Tasgal – Trainer, Author, Speaker, Strategist and Lecturer.
In this conversation, Tas talks candidly about what drew him to the art of storytelling and what we can learn from some of the great masters of communication like Pericles and Nelson Mandela. We also explore the power of personality, the problems with business cliches and jargon, the ‘Pratfall’ Effect, and some of his practical tricks of storytelling that you can start with today.
Links:
‘The Inspiratorium’ by Anthony Tasgal
‘InCitations’ by Anthony Tasgal
‘The Storytelling Workbook’ by Anthony Tasgal
‘The War Against Cliche’ by Martin Amis
#122 Tom Barton, co-founder of Honest Burgers, on Leading by Example
‘Into the Woods’ book by John Yorke
‘Nudge’ by Richard Thaler and Cass Sunstein
‘Thinking, Fast and Slow’ by Daniel Kahneman
#113 Carlijn Postma, Founder of The Post, on Binge Marketing]
Harness the power of storytelling to transform your communications – Guardian Masterclass
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