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Callarogashark Media, October twenty twenty five. I'm Garrett Fisher, and
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if you want to understand how we got from Summer
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TikTok virality to Halloween, you need to understand the unholy
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trinity that occurred in November twenty twenty two, a dancing Wednesday, Adams,
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a decade old Lady Gaga deep cut, and millions of
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teenagers with editing software. What happened next was less viral
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trend and more cultural seance, a resurrection so complete that
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it bent reality itself. Let's start with the corpse. Bloody
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Mary was track eight on Lady Gaga's twenty eleven Born
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This Way album, an electropop hymn featuring Gregorian Chance, where
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Gaga assumes the role of Mary Magdalen, not Mary Tudor,
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the Bloody Mary of English history, but the biblical figure
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Gaga I had worshiped since her Catholic girls' school days.
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It was Gothic, it was spooky. It featured the hypnotic refrain,
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dance dance, dance with my hands, hands hands, and for
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eleven years it was essentially dead, never released as a single,
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never a hit, the kind of track you skip on
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Your Commute and rediscover years later with shame. Cut to
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November twenty third, twenty twenty two, Netflix drops Wednesday, Tim
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Burton's Adam's Family spinoff starring Jenna Ortega in episode four,
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WHOA What a Night? There's a scene at the Nevermore
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Academy's annual Raven Dance. Wednesday, in her gothic black dress,
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performs what can only be described as a possession disguised
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as choreography, arms jerking like a marionette, controlled by a
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grinning ghost face, expressionless yet laser focused movements that Ortega
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herself choreographed after two sleepless nights watching footage of goths
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dancing in eighties club studying Suzie Sue, Bob Fosse's rich
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Man's Frug, Lisa Loring, Leni Lovitch. Here's the Thing. The
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dance was set to The Cramps nineteen eighty one psychobilly
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classic Googo Muck. The music supervisors Jen Malone and Nicole
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Weisberg had specifically chosen it. They considered the Cramps Human
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Fly first, then landed on Googo Muck as perfect for
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Wednesday's personality. Everyone was super psyched. It was cleared, it
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was filmed It was perfect, but the Internet had other plans.
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On the exact same day Wednesday premiered November twenty three,
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twenty twenty two, a TikTok user created an edit replacing
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Googo Muck with a sped up version of Bloody Mary.
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The edit was so perfect, so inevitable, that within days,
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millions of people believed this was the actual song from
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the show. The fan edit became more real than reality.
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TikTok declared without hesitation that Wednesday Adams danced not to
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the Cramps, but to Lady Gaga. The numbers tell the
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story of resurrection. On August eighteen, twenty twenty two, Bloody
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Mary had five hundred sixty one thousand streams. By December first,
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one week after Wednesday premiered, it hit one point eight
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million daily streams, a five hundred nine percent increase. It
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entered Spotify's viral charts in sixty five countries. It charted
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on the Billboard Hot one hundred for the first time
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ever eleven years after release. Googoo Mauk saw a nine
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five hundred percent increase in Spotify streams two but it
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was fighting a ghost, and the ghost was winning. What
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made this phenomenon. So uncanny wasn't just the numbers, it
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was the asymmetry. A pop anthem from twenty eleven resurrected
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by people who were children when it was released. Grafted
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onto a scene that was never supposed to feature it,
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the meme became stronger than thehal culture, bent to the
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collective will of TikTok. As one cultural critic noted, it
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was necromancy. The undead had been given a beat, and
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the beat was Gaga's. Lady Gaga could have ignored it.
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She could have let the fan mash up breathe on
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its own instead. On December seventh, twenty twenty two, she
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leaned all the way in. She posted a TikTok video
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caption Bloody Wednesday, painting her eyes dark, donning Wednesday's uniform
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with the frilly white collar, and performing the dance herself
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two point six million likes. The Circle titaned Mother Monster
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had arrived at Nevermore Academy, invited by her little Monsters.
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Slay Wednesday. Gaga tweeted, You're welcome at House of Gaga anytime,
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and bring thing with you. We love pause around here wink.
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The official Wednesday Twitter account responded, I see you doing
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my dance moves to at Lady Gaga's Bloody Mary. I understand,
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she followed by little Monsters. I approve fiction and reality
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were starting to blur. The algorithm had spoken, and Hollywood listened.
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By December twenty twenty two, Bloody Mary was sent to
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French and Italian radio as an official single. Eleven years late.
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In January twenty twenty three, it went to US Pop radio.
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The sped up version was featured in the teaser trailer
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for Wednesday season two. At Coachella twenty twenty five, Gaga
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opened her Mayhem set with Bloody Mary appearing in an
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enormous Crimson hoopskirt reminiscent of the Tudor era, stretching three
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stories high, concealing a bird cage with her backup dancers
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locked inside. But here's where the story gets truly supernatural.
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In November twenty twenty four, The Hollywood Reporter announced that
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Lady Gaga would appear in Wednesday season two, not as
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a cameo, not as a wink to the fans, but
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as Rosalind Rotwood, a legendary Nevermore teacher. The meme had
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become cannon. The fan edit had rewritten Reality at Netflix's
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Graveyard galon New York City on September ninth, twenty twenty five,
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with Jenna Ortega, Emma Myers, and three hundred fans in attendance,
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Gaga surprised everyone by announcing The Dead Dance, a brand
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new song written specifically for Wednesday. Season two, Part two.
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Guest stepped into Bespoke Coffins to hear an exclusive preview
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of the track. The inspiration for the Dead Dance was
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a breakup. Gaga explained, It's all about the way that
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we sometimes feel when it's over, how a relationship ending
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can kill our ability to feel hopeful about love. It's
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got this really cool, funky beat underneath it, and that
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becomes not just about the relationship. It becomes about having
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fun with your friends when you've been through something tough.
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Co creators Alfred Goff and Miles Miller revealed Lady Gaga
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became a big fan of season one when her song
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Bloody Mary became the de facto track for Wednesday's viral
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dance on TikTok. This year, we wanted her to join
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the show and we're thrilled she agreed. Think about what
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this means a TikTok at. It was so powerful it
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manifested an actual collaboration. The fans didn't just interpret the text,
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they rewrote it. They summoned Lady Gaga into the Wednesday
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universe through sheer collective will. It's the most twenty twenty
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story imaginable, the audience becoming co creators, the algorithm as
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casting director, virality as destiny. As we transition from summer
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into Halloween season, Bloody Mary represents something new in pop culture,
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the complete collapse of the boundary between official and unofficial,
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between canon and fan fiction, between what was intended and
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what the Internet decides is true. Wednesday's Dance was never
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supposed to be set to Bloody Mary, but now it
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can never be anything else. The song that was dead
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for eleven years is now forever link to a dance
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it was never meant to a company. This Halloween, as
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Wednesday Season two streams and the Dead Dance inevitably goes viral,
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were witnessing the completion of a circuit that began with
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millions of teenagers deciding that a goth girl's dance needed
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a different soundtrack. They were so convincing that they convinced
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reality itself. They didn't just resurrect Bloody Mary, they resurrected
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the very idea that fans can will their dreams into existence.
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Ortega said she took inspiration from archival footage of goths
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dancing in clubs in the eighties. Those goths dancing to
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Bauhaus and Christian Death in forgotten clubs had no idea.
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They were creating a visual vocabulary that would, forty years later,
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teach millions how to move their bodies to a Lady
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Gaga song that didn't exist. Yet time folded in on itself.
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The past possessed the present to create the future more
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in a moment. From TikTok summer hits to Halloween Horror,
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from Bloody Mary to the Dead Dance, from fan edit
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to canonical appearance. This is how pop culture works now.
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The dead don't stay dead. The fans write the script.
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And sometimes, if you dance strange enough, if enough people
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copy your moves, if the algorithm smiles upon you, you
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can summon a pop star into your gothic universe just
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by collectively willing it. So this Halloween, when you see
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kids doing the Wednesday dance at parties, remember they're not
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just copying a TV show. They're participating in a ritual
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that bent reality, that turn fiction into fact, that proved
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the most powerful force in entertainment isn't studios or stars,
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It's millions of people with Wi Fi and a shared
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delusion strong enough to become true. Dance dance, dance with
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your hands, hands hands, indeed, Welcome to the new world
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where the monsters run the show and Mother Monster herself
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shows up when summoned, the seance worked, the circle is complete.
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Nothing beats a resurrection story for Halloween, especially when the
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corpse dances itself back to life. Next week on hit
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Maker Chronicles, we're diving deep into Halloween territory with the
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song that defined horror comedy for a generation. How did
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Thriller go from Michael Jackson's attempt at funk rock credibility
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to the most important music video ever made? And why
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do we still do that zombie dance forty years later?
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I'm Garrett Fisher. Keep dancing even if you're dead.