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Kalaroga Shark Media. I'm Garrett Fisher and this is the
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Hit Maker Chronicles. We're at number four on our countdown
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of the top ten best cover songs of all time,
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as voted by the staff at Calaroga Shark Media. We're
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in the top tier now, and this week we're looking
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at what is arguably the most successful cover song in
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commercial terms ever recorded. A song that spent fourteen weeks
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at number one, A song that became the best selling
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single by a female artist in history, A song so
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massive that it overshadowed everything else both artists ever did.
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I Will Always Love You by Whitney Houston. That opening,
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that vocal that makes you stop breathing for a moment,
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that key change that takes an already massive song and
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somehow makes it even bigger. The power, the control, the emotion.
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It's one of the greatest vocal performances ever captured on record,
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and most people who heard it in nineteen ninety two
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had no idea it was a cover of a song
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written eighteen years earlier by Dolly Parton as a gentle
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country ballad. This is the story of how one song
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became two completely different masterpieces. How Dolly Parton turned down
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Elvis Presley to protect her publishing rights, and how that
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decision made her a multi millionaire when Whitney Houston turned
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her song into a global phenomenon. Let's Start. In nineteen
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seventy three in Nashville, Dolly Parton was twenty seven years
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old and at a crossroads in her career. She'd been
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co hosting The Porter Wagoner Show since nineteen sixty seven,
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a syndicated country music television program that had made her
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a household name in country music circles. Porter Wagoner was
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her mentor, her duet partner, and increasingly someone whose vision
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for her career didn't match her own vision. Dolly wanted
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to go solo. She wanted to expand beyond the traditional
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country sound Porter preferred. She wanted creative control. But Porter
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had invested in her career, had made her famous, and
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wasn't ready to let her go. The situation was delicate.
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Dolly loved Porter, not romantically, but as a friend, as
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someone who'd given her opportunities when she needed them. But
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she also knew she had to leave or she'd never
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become the artist she wanted to be. One night, Dolly
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couldn't sleep, She was thinking about how to tell Porter
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she was leaving, and she started writing a song, not
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a bitter song, not an angry song, a song about
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loving someone enough to say goodbye because staying would hurt
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both of you. The song was I Will Always Love You.
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Dolly wrote it in one sitting on a guitar in
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a simple country waltz style. The lyrics were direct, honest, heartfelt.
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She was singing to Porter, thanking him for what he'd
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given her, acknowledging that she had to go, promising that
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even though she was leaving, she would always love him
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for what they'd shared. The next morning, Dolly sang the
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song for Porter in his office. He cried heny let
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her go. Dolly recorded I Will Always Love You and
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released it in nineteen seventy four. It went to number
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one on the Billboard Hot Country Singles Chart. It was
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a hit in the country world. People connected with it immediately.
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The simple, sincere expression of gratitude and goodbye resonated with
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anyone who'd ever had to leave a relationship that meant
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something but wasn't right anymore. The song established Dolly as
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a solo artist. She went on to become one of
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the biggest stars in country music, then crossed over into pop,
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became a movie star, built Dollywood, and became an American icon,
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and I Will Always Love You remained one of her
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signature songs, beautiful beloved, a staple of her concerts. But
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the story of the song wasn't over because a few
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years after Dolly's version came out, Elvis Presley wanted to
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record it. Elvis was still massive in the mid nineteen seventies.
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He was touring constantly, still had a huge fan base,
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still commanded respect as one of the greatest voices in
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popular music. And when Elvis heard I Will Always Love You,
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he wanted to make it his own. Dolly was thrilled.
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Elvis Presley wanting to record your song was the ultimate validation.
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It would introduce the song to an even wider audience.
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It would cement its place in American music history. But
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then Colonel Tom Parker, Elvis's manager, called Dolly's people with
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the terms. Elvis would record the song, but he required
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half the publishing rights to any song he recorded. Half
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the publishing That meant half of all future royalties from
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the song, not just from Elvis's version, but from any
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version forever radio play, covers by other artists use in
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films or TV shows. Dolly would have to split all
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of it with Elvis. This was a standard demand from
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Colonel Parker. He'd done it with dozens of songwriters over
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the years. Most of them agreed because well, it was Elvis.
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Having Elvis record your song was worth giving up half
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the publishing. Dolly said no. It was one of the
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hardest decisions she ever made turning down Elvis Presley, but
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Dolly understood something crucial. She owned her songs. Her publishing
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was her wealth, her security, her future. Giving away half
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of I Will Always Love You meant giving away half
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of everything that song would ever earn. So she said no,
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and Elvis never recorded it. Years later, Dolly would say
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that decision made her a multi millionaire because in nineteen
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ninety two, Whitney Houston recorded I Will Always Love You
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for the soundtrack of The Bodyguard, and the song became
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the biggest hit of Whitney's career. Whitney Houston was already
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a superstar by by nineteen ninety two. She'd had seven
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consecutive number one singles, She'd won multiple Grammys, she had
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one of the most powerful technically perfect voices in popular music,
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but The Bodyguard was her first major film role, and
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the soundtrack needed a song that would define the movie
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and showcase what Whitney could do vocally. Kevin Costner, who
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starred in the film with Whitney, suggested I Will Always
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Love You. He'd heard Dolly's version and thought it could
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work for a key scene in the movie where Whitney's character,
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a famous singer, performs for Kevin's character, a bodyguard she's
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falling in love with but knows she has to leave
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for his own safety. The themes matched perfectly. The song
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was already about bittersweet goodbye. All they had to do
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was arrange it for Whitney's voice and for a nineteen
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nineties audience. Producer David Foster took on the arrangement, and
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he made a decision that changed everything. He started the
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song a cappella, just to Whitney's voice, no instruments, no production,
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just that incredible instrument she'd been given, singing the opening
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lines with nothing underneath. That opening became iconic. When you
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hear those first few notes, just Whitney's voice, raw and
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powerful and perfectly controlled, you know exactly what song it is.
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It's one of the most recognizable openings in pop music history.
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Then the piano comes in, then the strings. The arrangement
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builds gradually, letting Whitney's voice carry the emotion, never overwhelming her.
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And then about two thirds of the way through, there's
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a key change. The song modulates up and Whitney's voice
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goes with it, belting with power that makes the hair
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on your arms stand up. The key change had been
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David Foster's idea. Dolly's version didn't have it. Her version
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was more restrained, more intimate, but Whitney's version was meant
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to be a showcase, a statement of vocal performance that
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would remind everyone why Whitney Houston was considered one of
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the greatest singers alive. I Will Always Love You was
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released as a single in November nineteen ninety two, timed
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with The Bodyguard's theatrical release. It debuted at number one
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on the Billboard Hot one hundred and stayed there for
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fourteen consecutive weeks. Fourteen weeks in an era when number
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one singles were lucky to stay on top for two
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or three weeks, Whitney held the position for nearly four months.
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The song went to number one in dozens of countries
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around the world. It became the best selling single by
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a female artist of all time, moving over twenty million
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copies globally. It won the Grammy for Record of the
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Year and Best Pop Vocal Performance. The Bodyguard soundtrack became
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one of the best selling soundtracks ever, and I Will
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Always Love You was the reason why, and Dolly Parton,
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who'd written the song eighteen years earlier and had turned
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down Elvis to keep her publishing, started receiving royalty checks
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that were life changing. She said in interviews that she
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makes more money from Whitney's version than she's made from
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many of her own recordings. That's the power of owning
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your publishing. That's why she said no to Elvis. We'll
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be right back. So why did Whitney's version become so
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much bigger than Dolly's. They're both great performances, they're both
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emotionally powerful, but they're serving completely different purposes. Dolly's version
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is intimate. It's sung in a gentle, conversational tone, like
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she's speaking directly to Porter Wagoner, telling him quietly and
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sincerely that even though she's leaving, she'll always care about him.
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The production is simple, acoustic guitar strings, minimal arrangement. It's
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designed to feel personal, like a private conversation you're being
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allowed to hear. Whitney's version is monumental. It's sung with
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power and technical precision. It's designed to fill arenas, to
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be heard over, orchestras, to be a moment in a
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film where the audience needs to understand the depth of
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emotion without any dialogue. The production builds to that key change,
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to that climax where Whitney's voice soars and you understand
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viscerally what it means to love someone and let them go.
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Both approaches are valid, both are masterful. But Whitney's version
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connected with a global pop audience in a way that
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Dolly's Country Ballad couldn't in nineteen seventy four. The music
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video also helped, Whitney in an elegant gown performing the
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song in what looks like a concert hall intercut with
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scenes from The Bodyguard. MTV played it constantly, VH one
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played it constantly. The song was everywhere. And here's what's interesting.
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Because the song was so massive, because it defined Whitney's
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career in many ways, a whole generation grew up thinking
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I Will Always Love You was Whitney's song. They had
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no idea Dolly Parton wrote it. They didn't know there
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was a country version from nineteen seventy four. When they
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eventually discovered Dolly's version, the reaction was often shocked. Wait,
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Dolly Parton wrote this, this is a country song. That's
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the power of a transformative cover. It doesn't just reinterpret
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the song, It becomes the definitive version in popular consciousness,
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even when the original was already a hit. Dolly has
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always been gracious about Whitney's success with the song. She's
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talked in interviews about how thrilled she was when she
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heard Whitney's version, how she understood that Whitney had made
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it something new, something bigger than what Dolly had created.
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And Dolly got to experience something rare hearing one of
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her songs become a global phenomenon twice, once when she
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recorded it in nineteen seventy four, once when Whitney took
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it to heights Dolly could never have reached on her own.
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Whitney performed I Will Always Love You thousands of times
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over the years. It became her closing number. The song
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audience demanded the song that proved she could do things
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with her voice that no one else could match. But
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over time the song also became a burden. How do
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you top that performance? How do you match that key
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change night after night? How do you keep giving audiences
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the moment they're expecting without it becoming rote? In later years,
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Whitney struggled. Her voice, which had been pristine and powerful,
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showed signs of strain from years of touring, from personal struggles,
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from the sheer physical demand of singing at that level.
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For decades, she still performed the song, but it wasn't
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always the same. The high notes didn't always land perfectly,
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the power wasn't always there. Whitney Houston passed away in
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February twenty twelve at age forty eight, and when the
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tributes poured in, when the retrospectives played, when people shared
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their memories of her greatest moments, I Will Always Love
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You was at the center of it. All that performance,
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that voice, that moment when when she hit that key
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change and reminded everyone what human voices are capable of
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when they're gifted and trained and pushed to their absolute limits.
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Dolly Parton watching all of this has spoken about the
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strange mixture of pride and sadness. Pride that she wrote
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something that meant so much to so many people, sadness
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that Whitney's life ended the way it did. Gratitude that
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her decision to turn down Elvis to protect her publishing
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had allowed her to benefit financially from Whitney's success in
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a way that secured her own future. I Will Always
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Love You is number four on our countdown because it
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represents the absolute pinnacle of what a cover can achieve commercially.
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Whitney's version is the best selling single by a female
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artist ever. It defined the Bodyguard's soundtrack. It showcased one
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of the greatest voices in popular music history at her
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absolute peak. But it's also number four because it shows
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what happens when two incredible artists approach the same song
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from completely different perspectives and both create something essential. Dolly's
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version is a country masterpiece, Whitney's version is a pop masterpiece.
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They're both I Will Always Love You, but they're not
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really the same song. And because Dolly Parton understood the
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value of owning her work, because she had the courage
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to say no to Elvis Presley. She got to benefit
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from both. That's not just a great cover story, that's
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a great business story. That's a great story about knowing
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your worth and protecting it even when it's hard. This
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is Garrett Fisher and this is the Hit Maker Chronicles.
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Join us next Sunday for number three on our countdown
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of the top ten best cover songs of all time.