Ice, Ice, Maybe: The Rise and Chill of the Ice Bucket Challenge

In this episode of Here Today, Gone Tomorrow, Mike Leafa and Lena Kefame dive into the frosty phenomenon that took over 2014—the Ice Bucket Challenge! From soaking celebrities to raising millions for ALS, this viral charity stunt made waves worldwide. But what made everyone want to get drenched in freezing water? Join Mike and Lena as they explore the icy hype, the impact, and the critics behind one of the most unforgettable social media crazes.