Feb. 24, 2020

Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food

Angela Sutherland and Evelyn Rusli - Yumi, Fresh Organic Baby Food

Kevin Rose interviews Yumi baby food Co-founders Angela Sutherland and Evelyn Rusli. Scientists consider nutrition in the first 1,000 days to be the most important environmental factor in human development. This led to the creation of Yumi, an all-organic, synthetics-free, zero-additives baby food that's never fortified or made with concentrates.

In this episode, the Yumi team explains how they left radically different careers to join together to create a baby food company, the issues with many baby foods being produced for "shelf stability" rather than nutrition, and more.

4:57 - Kevin and Evelyn discuss entrepreneurship as choice or destiny
11:03 - The "first 1,000 days" of nutrition explained
16:30 - Angela talks "finding people who are smarter than you" when building teams
19:39 - The role of trust, comfort, and authenticity in building a baby brand
26:13 - Kevin asks Angela and Evelyn if they've ever been tempted to create products in adjacent markets
30:37 - Intilling company culture at the early stage
31:12 - How to deal with making mistakes when building a business
37:20 - Yumi's approach for differentiating itself from competition 

Learn more about Yumi here: https://helloyumi.com/