Whiskey Spotlight: Filmland Spirits

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On today's film and whiskey.
We are talking with filmland

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Spirits a new whiskey company
that's just come out with three.

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Fantastic whiskies.
And if you can't tell, they

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approach topics that we might
care just a little bit about.

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That's all ahead on film and
whiskey.

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Hey everybody.
Welcome into the film and

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whiskey podcast.
I'm Bob book, I'm Reggie and we

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are coming at you with another
special bonus episode.

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Bonus episode Brad.
I'm really excited to share the

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interview today with our
listeners because I I mean, what

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can you say dude?
This is just the epitome of what

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we have been trying.
Do for these last three and a

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half years, talk about movies
and whiskey, they took it one

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step further, and they've worked
in the movie industry and make

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their own whiskey now.
And I just think that this is, I

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don't know, man.
Actually, they've kind of done

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everything we want to do is.
Yeah, it's kind of just hang up

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the old, hang it up and be done.
I was gonna say either, we

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should hang it up or we should
just take it as a glimpse into

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our own future, you know?
Yeah.

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Yeah.
We've always talked about

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starting her own film company.
So, Yeah, just throw whiskey and

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on top of it, man.
Wait, I don't want to Vamp any

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longer.
This is a really good

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conversation.
So let's get right into it.

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We're going to be talking with
Troy and Charlie from filmland

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Spirits.
And without further Ado, here's

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the interview.
All right, everybody, we are

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joined today by two people who I
have been waiting months and

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months to talk to Brad.
I'll give you the back story in

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just a minute, but suffice it to
say, we're speaking with a brand

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today and I don't know if we
will ever again speak to a brand

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that is more aligned with the
goals of our podcast than

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filmland Spirits.
Yeah, Bob the, the spirits

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themselves have just like Lined
up perfectly.

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And this is a company that
really loves movies and really

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loves whiskey.
And I don't know if I've ever

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heard of anybody else who feels
that way about things.

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Yeah, so, I mean, we got them on
the show specifically, so I

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could look them in the eye and
say, what the hell are you

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doing?
This is our turf, like, back off

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a little bit here, but we're
joined today by Troy balat.

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Nick, who is the founder and CEO
of filmland, spirits, and

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Charlie Flint, who is the VP of
operations, gentlemen?

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Welcome into filmin whiskey.
Thank you very much, super,

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super happy to be here.
Absolutely.

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Thanks guys, we appreciate it.
All right, so let me give a

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little bit of back story about
six months ago, I'm on Instagram

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and there is a very helpful
account on Instagram that just

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kind of monitors new submissions
to the ttb every time a new

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whiskey label is created.
They take a screenshot, they

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share it with the world.
As I saw that there's a brand

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that's coming out called
filmland spirits.

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And they have this cool retro
looking bottle design, That

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looks like an old sci-fi movie
poster and I immediately tried

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to find you guys on Instagram.
I said, let's get you on the

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show and whoever was running
your account at the time was

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like, yes, yes, let's do that.
Also we don't actually launch

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for like six months and so this
has been a long time in the

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making but give us a little bit
of a back story of the brand

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itself.
How did filmland spirits come to

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be?
Sure, absolutely.

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And thank you.
Thank you.

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It's been a lot more than six
months for us, actually, but

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that's true.
You mean, it takes longer than

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six months to get a Distillery
off the ground.

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Oh my gosh.
Yes.

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Think about it is a lot like,
making a movie right here.

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Yeah, a lot of stuff, a lot of
parallels.

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So I'll try and keep it as brief
as possible.

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But I mean, Charlie and I have
been friends for almost 30 years

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and have worked together in
various Please in the

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entertainment business and
related businesses and non

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related businesses and we both
were both writers.

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We're both creatives.
We both worked in the

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entertainment industry and I
don't know somewhere, 10 years

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ago, maybe, because Charlie and
now lives in Atlanta.

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I live in LA.
We both sort of together and

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separately got into whiskey, I
got into Bourbon and, you know,

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we just our friendship like took
went to the next level when we

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realized we were both into it
and argue Enos, the nerdiness

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went to Next Level.
And when we started visiting

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distilleries, we would make an
annual pilgrimage to Kentucky,

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right?
The motherland and started

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visiting distilleries there and
on one of our annual trips were

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just driving between Lexington
and Louisville.

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As we often would do and said,
you know, we had your own brand,

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we have to Distillery or brand
or some, we got to do this.

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We can do that.
As you say, the classic story

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though is like sitting at the
bar about 56 drinks in be like

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if we should do or opener, Bar
right?

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Exactly.
We've had that conversation that

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conversation in Atlanta in LA,
in China everywhere.

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And there's a lot of places I
plan to open a bar and stock it

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with your own Spirits 100%.
Well, guys, tell us a little bit

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about your history with the film
industry because that, like, I'm

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really curious.
We, you know, we talked to all

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these Distillery owners and we
get the whiskey Spiel over and

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over, and I'm excited to hear
about your whiskey.

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But to start here, I am really
fascinated with what you guys

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did in the industry.
Yeah, absolutely.

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I came out to Los Angeles from
New York, 30 years ago, to be a

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writer to be a screenwriter.
Specifically, that is what I've

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wanted to do.
Since I can remember, wanting to

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do anything since five or six
years old.

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And it was an interesting
journey.

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I wrote two movies, I wrote a
lot of different things I did

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just about every job.
There is to do on one level or

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another in the entertainment
industry because I started as a

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production assistant and worked
as an associate and line

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producing and a little bit of
directing and a lot of writing

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So did it all in that regard?
And then, you know, one day just

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said, you know, I love writing
and I love the movies but I'm

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not like the biggest fan of the
movie business itself, had some

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crazy experiences which one day
we should make a movie out of,

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and just, you know, became stood
took my passions elsewhere and

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became a Serial entrepreneur.
Yeah, and, and in my case, I

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actually I didn't move to LA and
tending to write or necessarily

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even be in the entertainment.
Attainment industry.

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I actually moved there because
Troy had created in the mid-90s,

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Troy a co-created.
One of the first pieces of

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entertainment on the on the
internet, it was a website

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called the spot.
It was essentially Melrose Place

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on the internet back, when
nobody was doing entertainment

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on the internet and I become a
fan, and I was working for a

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college in the Midwest and
Indiana.

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And as a way of kind of, like,
you know, stretching my creative

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skills and also learning I wrote
my search effectively created a

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website and wrote myself into
their storyline and he and his

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then partner called me up and
we're like, you know move to LA

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and come work with us and do
more of this.

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And you know, I assume that it
was just a bunch of sketchy

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dudes in a garage in Culver City
California, but they flew me out

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and they were, in fact, just a
bunch of sketchy dudes in a

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garage and City California, but
I took the leap and I moved out

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and then sew along the way.
I've, you know, Troy and I I've

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written together Troy and I have
written.

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Do you know?
I've written with with other

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writing partners and and have
written individually.

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Obviously I live in Atlanta like
Troy mentioned earlier.

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So clearly not the most
successful screenwriter of all

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time.
You know, I did manage to sell a

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few things on my own and Troy.
And I have, I think we sold at a

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TV, a TV series treatment
together, none of it, great.

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And that I did at least and, and
If it ever came to, you know,

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because it never became a
full-time career.

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So I moved on with with my life
and now get to go back and kind

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of revisit that side of, you
know, my personal history, you

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know, in the form of in the
different form in the form of,

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you know, spirit that celebrates
the movies and allows us to go

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back and do some of the writing
and be creative the way that we

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were in the past and develop
screenplays, but not necessarily

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for the big screen instead for a
big exciting bottle.

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So guys we just got back Back
over the weekend.

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From the Kentucky Bourbon
Festival, which happens every

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year in Bardstown Kentucky and
we had a booth there and we were

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interacting with the public a
lot and a lot of people kind of

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kept asking us why movies and
whiskey like how did you hit on

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this topic?
And I guess for me because I'm

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such a movie nerd.
It was like, well this just

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gives me an outlet to talk about
things that I'm already talking

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about and I get to drink whiskey
while I do it.

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But I've been trying to think
of, you know how to wax poetic

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about it.
I think I have some ideas but I

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want to pose the question to you
guys.

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First, when you think about
these two passions of yours

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movies and whiskey like, where
do you see the intersection

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there?
What are the commonalities and

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why do those things marry so
well, together, what I think, I

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mean, from a, from the
standpoint of making both,

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right?
They when I think about it, they

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both require the same
fundamentals, right?

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You said passion, art, science
creativity.

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Right there, two things I always
I always used to say when I was

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in the entertainment business.
Like I love the science of it,

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but I also love the art of it
and I say the same thing about

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whiskey when Charlie and I were
visiting all those distilleries.

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It's like love tasting.
It love.

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Just the fact that two people
can use the exact same process

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and end up with something that
tastes completely different.

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And yet there's also science in
there.

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And I think, you know, we always
say one of our little lines for

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film, Landers, you know, we we
craft with whiskey with a movie

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making mindset and that's really
where it comes from is, is the

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approaches the same as those?
Four, fundamental pillars of

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passion, art science and
creativity.

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Yeah, I would agree and like
Troy said, we've talked about it

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a lot, I would say another thing
is just Community, right?

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There are a lot of, there are a
lot of, you know, Hobbies or

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industries that people get very
passionate about but Spirits

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whiskey and particular bourbon
in particular and films are two

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of the ones that, you know, like
personally I've gotten the most

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involved in, but I find people
that are super passionate about

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them, right?
Like, I don't know any, well,

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certainly, there are people who
have, you know, rooms and rooms

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full of Beanie.
He's or whatever, but not nearly

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as many as there are with rooms
and rooms full of whiskey.

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I know people who have massive
bourbon Collections and and I'm

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sure you guys do too.
I know people who have massive

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film Collections and and often
they're the same people, you

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know?
And it's just, I think that

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there to, you know, that they
are, that are there to two

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topics that people can get
really passionate very

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opinionated about, you know,
there's, there's the movie that

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Troy loves I might not.
I love as much Logan's Run,

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there could be Whiskey's the try
loves that.

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I might not love as much and you
know, everybody perceives both

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of these things both of these
Arts differently.

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And I think that's part of what
makes it really cool.

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I'm in bringing the two together
is exactly that.

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Right?
Like, you know, it gave us an

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opportunity to geek out in
creating, you know, Concepts

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Creative Concepts that we
thought would be really

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interesting, but at the same
time, it also gave us a chance

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to geek out creating a, you
know, Taste profiles and

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products that we think tastes
really great as well.

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Yeah, I love that.
Yeah, I've I mean I've been

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thinking about this question for
the last couple days to and I

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just I really think that when
you look at the history of

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movies and you look at some of
the earliest films ever made,

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you know, that that classic
short film of the train pulling

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into the station.
And then if you watch scorsese's

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Hugo, he shows how people were
leaping out of their seats,

224
00:12:15,800 --> 00:12:17,300
right?
Because they thought the train

225
00:12:17,300 --> 00:12:20,300
was going to come through the
screen and move.

226
00:12:20,400 --> 00:12:24,900
These were something for the
people and of the people when

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00:12:24,900 --> 00:12:27,400
they first started they have
always been something that has

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00:12:27,400 --> 00:12:30,900
appealed to the masses to the
poorest of the poor people.

229
00:12:31,200 --> 00:12:35,000
And yet immediately you see guys
like like melies come in and in

230
00:12:35,000 --> 00:12:38,700
France and start applying art to
that and saying like I'm going

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00:12:38,700 --> 00:12:41,000
to make a trip to the moon and
it's going to have these crazy

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00:12:41,000 --> 00:12:43,200
special effects.
And we're going to try double

233
00:12:43,200 --> 00:12:46,100
exposures and whatever, and
Whiskey's the same way.

234
00:12:46,100 --> 00:12:49,700
Like, whiskey started in areas
of the world and is still

235
00:12:49,700 --> 00:12:52,400
famous.
Scotland like historically

236
00:12:52,400 --> 00:12:57,000
oppressed right and and Kentucky
like they were poor people in

237
00:12:57,000 --> 00:13:00,300
the Hills that shared this thing
with each other and there's just

238
00:13:00,300 --> 00:13:04,300
something about how movies and
whiskey can be the Pinnacle of

239
00:13:04,300 --> 00:13:07,800
artistry and can also be
something that is just for the

240
00:13:07,800 --> 00:13:09,900
people.
And I think that there's very

241
00:13:09,900 --> 00:13:13,700
few things in the world that can
really cover that span as well

242
00:13:13,700 --> 00:13:16,900
as both of those things can.
I think that's very, very nicely

243
00:13:16,900 --> 00:13:18,400
put.
I think that's a fantastic

244
00:13:18,400 --> 00:13:20,200
perspective.
Well thanks, I've been

245
00:13:20,200 --> 00:13:24,200
practicing it for like three
days as you were saying it.

246
00:13:24,200 --> 00:13:27,600
I was thinking myself and and
both are fantastic.

247
00:13:27,600 --> 00:13:29,100
You know, means of escapism,
right?

248
00:13:29,100 --> 00:13:32,000
Like if you've had a terrible
day at work, go home, put on a

249
00:13:32,008 --> 00:13:34,300
great movie and just kind of let
the world go away.

250
00:13:34,600 --> 00:13:37,500
If you do it with a glass of a
great bourbon in your hand, I

251
00:13:37,500 --> 00:13:40,600
guess it goes even further.
Well let's let's do that.

252
00:13:40,600 --> 00:13:43,500
Let's pivot a little bit into
talking about the whiskey that

253
00:13:43,500 --> 00:13:46,000
you guys are making Brad.
I'm going to throw over to you

254
00:13:46,000 --> 00:13:48,600
because I know that you were the
one that really wanted to ask a

255
00:13:48,608 --> 00:13:50,500
lot of questions about The
whiskey itself.

256
00:13:51,000 --> 00:13:55,500
I mean, first off, whoever, your
marketing team is Rise of the

257
00:13:55,500 --> 00:14:00,400
robots and Moonlight Escape.
I believe it is my Megan

258
00:14:00,500 --> 00:14:05,300
Moonlight Mayhem, I apologize
are two of the best, you know,

259
00:14:05,300 --> 00:14:08,200
labels for whiskey that I've
ever heard of tell me about you

260
00:14:08,200 --> 00:14:12,400
guys is initial lineup because
I'm seeing a rye a bourbon and a

261
00:14:12,400 --> 00:14:16,800
cask strength bourbon but we can
forget about that for a second.

262
00:14:16,900 --> 00:14:19,900
You guys have the coolest labels
in the world and I You to tell

263
00:14:19,900 --> 00:14:22,600
me all about them.
Sure.

264
00:14:22,600 --> 00:14:25,000
Absolutely.
And that was, you know, that was

265
00:14:25,000 --> 00:14:30,100
sort of what in a way what we
set out to do like when, when we

266
00:14:30,100 --> 00:14:34,100
were conceiving film land and
his concept, we knew we wanted

267
00:14:34,100 --> 00:14:37,200
labels that stood out.
We knew we wanted labels that we

268
00:14:37,200 --> 00:14:41,500
could be ourselves and express
our humor and are sarcasm and

269
00:14:41,500 --> 00:14:43,600
you know, just sort of sometimes
silliness and sometimes

270
00:14:43,600 --> 00:14:46,700
seriousness.
And so we had that framework and

271
00:14:46,700 --> 00:14:50,000
then it came down to one of our
Founders.

272
00:14:50,000 --> 00:14:52,800
I was sitting with him and he
we've been banging our heads

273
00:14:52,800 --> 00:14:55,700
against the wall, as to what,
you know what the concept should

274
00:14:55,700 --> 00:14:58,600
be four months and we were at
that point where it's like,

275
00:14:58,600 --> 00:15:00,800
nothing's going to work.
Everything's done, everybody did

276
00:15:00,800 --> 00:15:02,800
its trademark.
We can't do it and then all of a

277
00:15:02,808 --> 00:15:06,100
sudden and he's a podcast host
and he started interviewing me

278
00:15:06,800 --> 00:15:09,000
and he started asking me what
I'm passionate about and I

279
00:15:09,000 --> 00:15:12,400
started talking about writing
and the movies and he said to

280
00:15:12,400 --> 00:15:14,700
me, you know, Troy I've never
heard you talk this passionately

281
00:15:14,700 --> 00:15:17,800
about anything else except
whiskey and we're looking at

282
00:15:17,808 --> 00:15:21,800
each other like oh We should put
those together and that's,

283
00:15:21,800 --> 00:15:23,200
that's kind of where it came
from.

284
00:15:23,200 --> 00:15:26,600
And like, 6 seconds later, rise
of the robots blurted out of my

285
00:15:26,600 --> 00:15:29,900
mouth.
It was a because it was actually

286
00:15:29,900 --> 00:15:33,300
originally had a longer name
because I thought we wanted to

287
00:15:33,300 --> 00:15:36,400
do it, you know, beam, these are
meant to pay homage to the B

288
00:15:36,400 --> 00:15:37,900
movies of the mid-twentieth
century.

289
00:15:37,900 --> 00:15:40,100
Yep, right.
Big over-the-top plots and

290
00:15:40,100 --> 00:15:42,800
characters monsters robots,
aliens, that kind of thing.

291
00:15:42,800 --> 00:15:45,300
And those movies tend to have,
you know, like Attack of the

292
00:15:45,300 --> 00:15:47,400
Killer Tomatoes.
They have a rhythm to the titles

293
00:15:48,500 --> 00:15:50,900
originally, I It was going to be
rise of the robot.

294
00:15:50,900 --> 00:15:55,400
Bartenders and then for reasons
of fitting on the label and some

295
00:15:55,400 --> 00:15:58,400
other reasons, we shortened it
to rise of the robots, which

296
00:15:58,400 --> 00:16:02,900
everybody seems to like better
anyway, but so, so, one thing I

297
00:16:02,908 --> 00:16:06,600
want to sort of say, is that a
lot of people in the process

298
00:16:06,600 --> 00:16:09,900
they kind of asked us questions
about, like, well is it based

299
00:16:09,900 --> 00:16:12,200
on, you know, drives the robots
based on a movie, is it based

300
00:16:12,200 --> 00:16:14,200
on?
And I have this like weird

301
00:16:14,200 --> 00:16:17,200
concept of it's hard to get
across that in my mind, there is

302
00:16:17,200 --> 00:16:19,300
no difference between the liquid
and the movie.

303
00:16:19,800 --> 00:16:24,500
There were 1 ml, right?
And so it like people say like,

304
00:16:24,500 --> 00:16:27,000
you know, there's a story of the
liquid, then the liquid is the

305
00:16:27,000 --> 00:16:30,000
story and that kind of thing,
it's all together and it's I'll

306
00:16:30,000 --> 00:16:31,900
find a more eloquent way of
putting that.

307
00:16:31,900 --> 00:16:33,400
But in my mind, they're all
wine.

308
00:16:33,400 --> 00:16:37,800
So we came up with this idea of
Rise of the robots, right?

309
00:16:37,800 --> 00:16:41,700
And our heroine Courtney.
And and then we went and we

310
00:16:41,700 --> 00:16:43,900
found liquid.
You know obviously we source and

311
00:16:43,900 --> 00:16:48,000
we found, we found liquid that
we loved and and then Charlie

312
00:16:48,000 --> 00:16:50,200
and I along with a couple of
other men Of our team went to

313
00:16:50,200 --> 00:16:54,200
Kentucky and and started
blending and started.

314
00:16:54,200 --> 00:16:56,900
You know, we have a we have a
whole bunch of barrels and we

315
00:16:56,900 --> 00:16:59,100
started sampling them and
blending them together until we

316
00:16:59,100 --> 00:17:02,400
found a Blanton.
That is exactly what we wanted.

317
00:17:02,400 --> 00:17:07,400
We were aiming for and got it
into got into this particular

318
00:17:07,400 --> 00:17:10,099
product and then we did the same
thing with the bourbon when my

319
00:17:10,099 --> 00:17:14,200
Mayhem is that, you know, story
of where it's basically Romeo

320
00:17:14,200 --> 00:17:16,200
and Juliet with fangs is what we
always say.

321
00:17:16,200 --> 00:17:19,300
And it's like it's a world where
the dominant species.

322
00:17:19,400 --> 00:17:22,900
He's on the planet are
werewolves and humans are like

323
00:17:22,900 --> 00:17:26,599
the minority like every type of
humans, just minority shoved off

324
00:17:26,599 --> 00:17:29,400
to the side, you know, has to
serve the werewolves that kind

325
00:17:29,400 --> 00:17:31,700
of thing.
And of course, this young kid is

326
00:17:31,700 --> 00:17:34,600
just loves The Nightlife where
the werewolves all hang out on

327
00:17:34,600 --> 00:17:37,400
Hollywood Boulevard and he falls
in love with the, you know, the

328
00:17:37,400 --> 00:17:39,600
beautiful young woman who's
older, brother is the leader of

329
00:17:39,600 --> 00:17:41,100
the pack, you know, that kind of
thing.

330
00:17:42,400 --> 00:17:44,500
And so, we did the same process,
you know, tasting.

331
00:17:44,500 --> 00:17:47,900
And we had, we had days, we
tasted 50 different barrels of

332
00:17:47,900 --> 00:17:49,300
the course of three or four
days.

333
00:17:49,800 --> 00:17:53,200
Right.
And and just found that that

334
00:17:53,200 --> 00:17:56,000
taste profile that we wanted
because we both, you know, we're

335
00:17:56,000 --> 00:17:59,700
both very particular about our
whiskey and we both like certain

336
00:17:59,700 --> 00:18:03,500
things and we said let's make
sure that what we make has

337
00:18:03,500 --> 00:18:05,200
everything that we both like in
it.

338
00:18:06,400 --> 00:18:09,800
I think it's really apparent.
How much thought has been put

339
00:18:09,800 --> 00:18:12,400
into each of these bottles of
whiskey and like you're saying

340
00:18:12,400 --> 00:18:15,200
now there's a whole there's a
whole treatment for a movie

341
00:18:15,200 --> 00:18:18,300
Behind each of these and go
ahead good.

342
00:18:18,300 --> 00:18:21,200
No, I can see.
You're gonna we wrote a

343
00:18:21,300 --> 00:18:23,700
treatment for each of them.
So we have a three or four paid

344
00:18:23,700 --> 00:18:27,100
treatment, which we wrote before
we ever did the label.

345
00:18:27,100 --> 00:18:29,900
So when we started working with
artists we gave them the

346
00:18:29,908 --> 00:18:31,200
treatment.
We said here you got to read

347
00:18:31,200 --> 00:18:34,900
this and then we took them
through the movie to help them,

348
00:18:34,900 --> 00:18:36,600
you know?
And we gave them the In for what

349
00:18:36,600 --> 00:18:39,600
we wanted, on the label.
What we wanted the poster to be,

350
00:18:39,700 --> 00:18:42,500
but we make sure everybody that
we work with reads those

351
00:18:42,600 --> 00:18:44,000
treatments and understands the
story.

352
00:18:44,000 --> 00:18:46,800
Because like I said, the story
is the liquid, the liquid is the

353
00:18:46,800 --> 00:18:49,400
store, that's incredible.
I mean, and I think it carries

354
00:18:49,400 --> 00:18:53,000
over to into the actual bottle,
not just the label because the

355
00:18:53,000 --> 00:18:56,300
label, you know, you guys have,
you know, your names and and the

356
00:18:56,300 --> 00:18:58,100
proof and everything kind of
printed on there.

357
00:18:58,100 --> 00:19:00,400
Like credits would be printed on
a poster.

358
00:19:00,900 --> 00:19:04,300
But when you look at the bottle
itself and I have to ask about

359
00:19:04,400 --> 00:19:07,200
the bottles like where these
Cuts do I made for you guys.

360
00:19:07,300 --> 00:19:10,100
Did you just find something that
kind of looked like, it could be

361
00:19:10,100 --> 00:19:13,600
spun into this because it's hard
to describe to the listeners but

362
00:19:13,600 --> 00:19:17,000
there's like a like the rim
around the outside of the

363
00:19:17,000 --> 00:19:21,000
bottle.
Looks like sprockets on a film

364
00:19:21,000 --> 00:19:24,200
reel and it I mean it's just
incredible.

365
00:19:24,200 --> 00:19:27,000
It's like I keep finding a
little Easter eggs on this

366
00:19:27,000 --> 00:19:30,000
bottle.
That just show the care that and

367
00:19:30,000 --> 00:19:32,100
the love that you guys have for
Cinema on here.

368
00:19:33,100 --> 00:19:37,100
Yeah, I mean, we still the
bottles are completely custom,

369
00:19:38,000 --> 00:19:40,500
you know, from scratch.
What are their hours?

370
00:19:40,500 --> 00:19:43,900
There's nothing else out there
like it and they are meant that,

371
00:19:43,900 --> 00:19:48,600
like, they're both inspired by
and meant to evoke sort of like

372
00:19:48,600 --> 00:19:51,400
the art deco style of 1930s
movie theaters?

373
00:19:51,900 --> 00:19:54,200
Yeah, if you think about it, the
way I was thinking about is the

374
00:19:54,200 --> 00:19:57,800
bottle itself is the theater.
It's the presidium, right?

375
00:19:57,800 --> 00:20:00,300
And then the poster is the movie
within it.

376
00:20:00,800 --> 00:20:02,500
And so, that's what it's really
meant to do.

377
00:20:02,500 --> 00:20:05,900
Is the To lose the bottles
represents that we are serious

378
00:20:05,900 --> 00:20:07,600
about everything we're doing,
right?

379
00:20:07,600 --> 00:20:10,200
We're serious about the whiskey
were serious about this brand.

380
00:20:10,200 --> 00:20:13,100
We're serious about quality and
taste and all of that because

381
00:20:13,100 --> 00:20:16,400
our labels are meant to say, we
love to make fun of ourselves

382
00:20:16,400 --> 00:20:18,300
and everybody else and have a
great time.

383
00:20:18,300 --> 00:20:20,200
Yeah, right.
And so, it's like, it's meant to

384
00:20:20,208 --> 00:20:23,800
be a combination of that.
But the base of the bottle is a

385
00:20:23,800 --> 00:20:26,100
kinetoscope like the Edison
kinetoscope.

386
00:20:26,400 --> 00:20:28,600
Uh-huh.
That's so, you know, I'm talking

387
00:20:28,600 --> 00:20:30,800
about where the original movie
you mentioned before like the

388
00:20:30,800 --> 00:20:32,500
horse running in circles.
Yep.

389
00:20:32,900 --> 00:20:37,600
And then our closure is actually
sort of a combination between a

390
00:20:37,600 --> 00:20:40,700
film reel and a film can.
So when you look at it from the

391
00:20:40,700 --> 00:20:42,500
side it's kind of a film reel
but when you look at it from the

392
00:20:42,500 --> 00:20:44,400
top, it's a bit of a film can.
Yeah.

393
00:20:44,600 --> 00:20:46,000
I love it.
Charlie.

394
00:20:46,000 --> 00:20:49,200
I want to ask you to, you know,
Troy's been talking about the

395
00:20:49,200 --> 00:20:52,400
inspiration being kind of these
Art Deco movie theaters, are you

396
00:20:52,400 --> 00:20:57,000
know, movie palaces did you guys
have one of those movie theaters

397
00:20:57,000 --> 00:20:58,700
in your lives when you were
kids?

398
00:20:58,700 --> 00:21:01,400
Because Brad and I are from
Northeast Ohio, and one of the

399
00:21:01,400 --> 00:21:02,700
cool things here is, we have
them all.

400
00:21:02,900 --> 00:21:05,400
Reflexes.
But there are still a number of

401
00:21:05,408 --> 00:21:08,600
these really great old movie.
Theaters, we have one down in

402
00:21:08,600 --> 00:21:10,500
Canton, Ohio.
And there's also one here in

403
00:21:10,500 --> 00:21:13,600
Akron the Civic Theater, and
they're the ones that have like

404
00:21:13,600 --> 00:21:16,600
the nighttime sky at the top of
the theater with the little

405
00:21:16,600 --> 00:21:19,600
stars in it.
And I don't know, I just, I'd

406
00:21:19,600 --> 00:21:22,400
love to hear about like what was
your theater like that when you

407
00:21:22,400 --> 00:21:25,900
were both growing up?
Yeah, well you mentioning that

408
00:21:25,900 --> 00:21:28,800
immediately evokes in my head.
One of the most classic

409
00:21:28,800 --> 00:21:32,700
beautiful, you know, old old
style theaters.

410
00:21:32,800 --> 00:21:35,800
And it's there in l.a., it's the
Egyptian, which is an absolutely

411
00:21:35,800 --> 00:21:38,700
gorgeous theater for an LA and
you haven't been, I highly

412
00:21:38,700 --> 00:21:40,600
recommend.
It still has the organ.

413
00:21:40,600 --> 00:21:43,000
They they, you know, they have
the lights and all of that on

414
00:21:43,000 --> 00:21:46,900
the ceiling myself.
I grew up I'm an army brat, so I

415
00:21:46,908 --> 00:21:50,200
grew up moving all over the all
over the world and usually on

416
00:21:50,200 --> 00:21:53,400
the army base, there would be a
movie theater and it was kind of

417
00:21:53,700 --> 00:21:57,100
you know, the movie theater
wasn't elaborate like that.

418
00:21:57,100 --> 00:22:01,100
It was also used for, you know,
like assemblies and briefings or

419
00:22:01,100 --> 00:22:05,000
things like that.
And there was no such thing as a

420
00:22:05,000 --> 00:22:08,600
multiplex, you know you got to
watch whatever was showing at

421
00:22:08,600 --> 00:22:12,600
that time and it was usually a
couple of years behind what was

422
00:22:12,600 --> 00:22:15,000
especially abroad?
It was a couple of years behind

423
00:22:15,000 --> 00:22:18,600
what was showing in the US.
So you know like we didn't

424
00:22:18,600 --> 00:22:20,700
exactly get a see the the new
stuff.

425
00:22:20,700 --> 00:22:23,500
But what I always remember when
somebody asked me to kind of

426
00:22:23,500 --> 00:22:28,700
reflect on like going to the
movies as a kid, is that before

427
00:22:28,700 --> 00:22:31,800
the movie would actually play in
a military movie theater?

428
00:22:31,800 --> 00:22:33,100
They probably still do it.
Today.

429
00:22:33,200 --> 00:22:35,800
The national anthem plays almost
like at a sporting event, you

430
00:22:35,800 --> 00:22:38,200
have to stand up and put your
hand on your heart and, you

431
00:22:38,200 --> 00:22:41,500
know, like wait for the national
anthem to end and then it's play

432
00:22:41,500 --> 00:22:44,900
ball and the movie starts.
So I never as a kid.

433
00:22:44,900 --> 00:22:47,500
I never, really got to
experience some of these classic

434
00:22:47,700 --> 00:22:50,100
theaters really until I moved to
LA.

435
00:22:50,100 --> 00:22:53,300
And like I said, the Egyptian to
me is the epitome of like the

436
00:22:53,300 --> 00:23:00,000
classic, beautiful green, a
grand, you know, like Art Deco

437
00:23:00,000 --> 00:23:03,400
style, movie, theater, complete
with, you know, with organs and

438
00:23:03,400 --> 00:23:05,000
the lights and all of that.
Like, yeah.

439
00:23:07,300 --> 00:23:09,900
So first of all, Charlie and I
have known each other.

440
00:23:09,900 --> 00:23:12,000
Like I said, almost 30 years and
he just said something.

441
00:23:12,000 --> 00:23:14,100
I've never heard him say before.
So thank you guys.

442
00:23:15,800 --> 00:23:17,500
It's hard to.
It's hard to do because we've

443
00:23:17,500 --> 00:23:20,300
spent a lot of time together for
me, it's all.

444
00:23:20,300 --> 00:23:24,600
So it wasn't necessarily growing
up because I have vague memories

445
00:23:24,600 --> 00:23:26,100
of like a theater called The
Gables.

446
00:23:26,100 --> 00:23:29,600
Unlike the main street, I grew
up on Long Island in New York,

447
00:23:30,100 --> 00:23:33,700
and but I don't remember it
being particularly ornate.

448
00:23:33,700 --> 00:23:37,400
It was when I moved to
California, I was suddenly going

449
00:23:37,400 --> 00:23:39,300
to, you know, I don't know what
it's called anymore, it used to

450
00:23:39,300 --> 00:23:43,000
be called man's and then there's
the El Capitan, these are like

451
00:23:43,000 --> 00:23:46,600
the Hollywood Boulevard theaters
but then I moved to Westwood

452
00:23:46,900 --> 00:23:50,000
which had more movie theaters
per capita than any other city

453
00:23:50,000 --> 00:23:52,500
or town in the entire country.
And I was walking distance to

454
00:23:52,500 --> 00:23:55,400
all of them and did nothing but
go to the movies like constantly

455
00:23:55,700 --> 00:23:58,800
and a theater.
I mean maybe a block and a half

456
00:23:58,800 --> 00:24:03,800
from my house, I think it was
called the Pacific and I and

457
00:24:03,800 --> 00:24:06,200
Disney one point bought it and
actually owned it.

458
00:24:06,600 --> 00:24:08,100
And it is exactly what you guys
are.

459
00:24:08,108 --> 00:24:11,200
Describing you go in.
It's all Art Deco.

460
00:24:11,200 --> 00:24:14,700
It's colorful like the whole
presidium is exactly what we're

461
00:24:14,700 --> 00:24:17,900
all picturing and then the movie
starts in the OR sort of the

462
00:24:17,900 --> 00:24:20,700
experience starts in the music
plays and everybody looks up at

463
00:24:20,708 --> 00:24:24,600
the star-filled sky and just
sits there and waits for that.

464
00:24:24,600 --> 00:24:28,300
Comet to go across the sky to
shoot across and the light, and

465
00:24:28,300 --> 00:24:31,400
it like, made the experience.
So I think that that's the

466
00:24:31,400 --> 00:24:35,600
theater that I always keep in my
head and then a previous

467
00:24:35,800 --> 00:24:38,800
business that In one of my
entrepreneurial effort, was

468
00:24:39,000 --> 00:24:42,000
actually designing and building
movie theaters for high-end

469
00:24:42,000 --> 00:24:43,500
residential homes, here in Los
Angeles.

470
00:24:43,700 --> 00:24:46,600
And so, we would design theaters
that looked like that that had

471
00:24:46,600 --> 00:24:49,800
on the art deco style that have
the Starfield ceiling and that

472
00:24:49,800 --> 00:24:53,400
kind of thing, guys.
How great our movies?

473
00:24:53,600 --> 00:24:58,800
This is just like, just grinning
from ear to ear over here, and

474
00:24:58,800 --> 00:25:02,200
before we let you go, we were
floated a name and Charlie

475
00:25:02,200 --> 00:25:05,100
you've already dropped.
This name here, we usually call

476
00:25:05,100 --> 00:25:07,000
this series, my favorite.
Movie.

477
00:25:07,100 --> 00:25:09,700
But it sounds like in true film,
and whiskey fashion.

478
00:25:09,700 --> 00:25:12,500
There's actually a bit of
contentiousness about this

479
00:25:12,500 --> 00:25:15,500
favorite movie.
So I think it's Troy's favorite

480
00:25:15,500 --> 00:25:17,700
movie.
So Troy, why don't you introduce

481
00:25:17,700 --> 00:25:21,500
us to your favorite film?
Okay, well to be fair, I think

482
00:25:21,500 --> 00:25:23,700
Charlie and you guys referring
to Logan's Run, I would not say

483
00:25:23,700 --> 00:25:25,700
it.
Logan's Run is my favorite film

484
00:25:25,700 --> 00:25:28,900
Logan's Run, is the film the
first film I ever saw in the

485
00:25:28,900 --> 00:25:30,400
theater when I was six years
old.

486
00:25:30,500 --> 00:25:35,700
Wow, at least I remember seeing
but I have vivid memories of

487
00:25:35,700 --> 00:25:38,200
sitting it.
And it made me want to be a

488
00:25:38,200 --> 00:25:41,900
writer because it terrified the
heck out of me and Delight.

489
00:25:42,100 --> 00:25:45,900
Like made me crazy excited at
the same time it was so scary to

490
00:25:45,900 --> 00:25:48,900
think, oh my gosh, you have to
die when you're 30 and you're

491
00:25:48,900 --> 00:25:50,900
going to get exploded in this
Carousel thing.

492
00:25:50,900 --> 00:25:54,000
And it just terrified me and I
could, like, I had nightmares

493
00:25:54,000 --> 00:25:56,100
about it, but I couldn't stop
thinking about it, right?

494
00:25:56,100 --> 00:25:59,000
So, I would not call that my
favorite film.

495
00:25:59,200 --> 00:26:01,200
You know.
I haven't hang on before you go

496
00:26:01,200 --> 00:26:02,300
any further.
I got to point out.

497
00:26:02,300 --> 00:26:04,900
Like, I just re-watched this
movie in advance of this

498
00:26:04,900 --> 00:26:09,000
conversation, because I haven't
seen It in probably decades and

499
00:26:09,100 --> 00:26:12,600
that's a wildly inappropriate
movie for a six-year-old boy.

500
00:26:13,300 --> 00:26:15,900
Horrified, that that's what you
were seeing at the age of 6.

501
00:26:16,200 --> 00:26:19,400
I watched it, I re-watched it as
well with my girlfriend who had

502
00:26:19,400 --> 00:26:21,400
never seen it.
And she was like, who took you

503
00:26:21,400 --> 00:26:23,500
to see this?
When you listen act, as I said

504
00:26:23,500 --> 00:26:26,900
this, this sounds like an origin
story where Batman is like

505
00:26:26,900 --> 00:26:30,500
terrified of the bats in the
Opera and Troy is terrified of

506
00:26:30,500 --> 00:26:33,800
the, the getting blown up in a
carousel, right?

507
00:26:33,900 --> 00:26:36,000
Exactly.
But to be fair, the movie was

508
00:26:36,000 --> 00:26:37,100
rated.
G and back.

509
00:26:37,100 --> 00:26:40,300
Then there was no PG-13.
So parents probably didn't

510
00:26:40,300 --> 00:26:46,700
notice the anatomy for a PG
movie 70s were a wild time, but

511
00:26:46,700 --> 00:26:49,200
it's bragging on that point.
Brad.

512
00:26:49,200 --> 00:26:55,200
Like there is this sub-genre of
70s dystopian Sci-Fi movies that

513
00:26:55,200 --> 00:26:59,100
were also like huge hits.
You know, we talk about like

514
00:26:59,100 --> 00:27:01,100
people always talk about how
Blade Runner, you know, comes

515
00:27:01,100 --> 00:27:05,900
out in 82 and doesn't do well
the at Wrigley but in the 70s,

516
00:27:05,900 --> 00:27:07,700
you've got movie.
Like Logan's Run, you've got

517
00:27:07,700 --> 00:27:09,700
Charlton, Heston and Soylent
Green.

518
00:27:09,900 --> 00:27:13,700
Like I think about all these
movies and it's like what were

519
00:27:13,700 --> 00:27:17,700
people looking for in the 70s
that this was like the populist

520
00:27:17,700 --> 00:27:19,300
entertainment?
You know what I mean?

521
00:27:19,300 --> 00:27:22,300
And Brad, we've done this series
of 70s movies and how the

522
00:27:22,300 --> 00:27:24,200
cynicism was running deep in
general.

523
00:27:24,200 --> 00:27:28,000
But like, especially in the
Sci-Fi movies, it seems like

524
00:27:28,000 --> 00:27:30,200
this kind of thing just kept
coming out.

525
00:27:30,300 --> 00:27:33,000
Well, even in the decade before,
like one of the most famous

526
00:27:33,000 --> 00:27:34,900
moves.
All of all time is Planet of the

527
00:27:34,900 --> 00:27:38,200
Apes, sure, right?
And it This super cynical look

528
00:27:38,200 --> 00:27:40,900
at humanity and what we're going
to do to ourselves.

529
00:27:41,400 --> 00:27:45,100
So yeah, I'm kind of curious
what was going on in the 60s and

530
00:27:45,100 --> 00:27:47,400
70s.
I don't think there is any

531
00:27:47,400 --> 00:27:51,500
problems.
No, I'm if there's one thing

532
00:27:51,500 --> 00:27:53,600
they say about the 60s and 70s,
it's that.

533
00:27:53,600 --> 00:27:57,700
Nothing ever went wrong, right?
All right.

534
00:27:57,700 --> 00:27:59,300
Charlie, I got to hear it from
you.

535
00:27:59,600 --> 00:28:02,200
Troy picked a movie.
You gotta say something before

536
00:28:02,200 --> 00:28:03,500
we let you guys out of here
today.

537
00:28:03,500 --> 00:28:06,100
So you guys are gonna, you guys
are gonna laugh.

538
00:28:06,800 --> 00:28:10,400
And I think Troy knows what my
all-time favorite movie is and

539
00:28:10,400 --> 00:28:12,800
whenever I say it, people are
usually kind of surprised.

540
00:28:13,200 --> 00:28:16,100
So it is literally, as polar
opposite of a film.

541
00:28:16,100 --> 00:28:21,500
As you can possibly get from
from these dystopian like 70,

542
00:28:21,500 --> 00:28:25,900
late 60s, and 70s era movies.
I'm a, I'm a big fan of George

543
00:28:25,900 --> 00:28:28,700
Miller, and babe.
Yes.

544
00:28:28,700 --> 00:28:32,800
The talking pigment baseball
player movie, Babe is my

545
00:28:32,800 --> 00:28:34,800
all-time favorite movie.
I watched it more times on.

546
00:28:34,800 --> 00:28:36,400
I can tell you, I've watched it
on my own.

547
00:28:36,500 --> 00:28:38,900
I watched it with my kids, I've
watched it in the theater.

548
00:28:39,100 --> 00:28:42,500
I cry every friggin time.
I absolutely, I think it's like

549
00:28:42,500 --> 00:28:46,500
the perfect movie.
It's just it's full of Hope and

550
00:28:46,500 --> 00:28:50,200
it tells a great story of
acceptance and it's very well

551
00:28:50,200 --> 00:28:53,800
directed.
The sequel was trash, but the

552
00:28:53,800 --> 00:28:58,000
original babe, bye bye.
George Miller, is, is my

553
00:28:58,000 --> 00:28:59,500
all-time favorite movie.
Absolutely.

554
00:28:59,800 --> 00:29:03,900
My wife is like notoriously bad
at memorizing or like

555
00:29:03,900 --> 00:29:07,700
remembering movie lines, but for
some Reason the one thing that

556
00:29:07,700 --> 00:29:10,500
stuck and she said, she's like,
I haven't even watched Bay baton

557
00:29:10,500 --> 00:29:14,400
as a kid, but she always
remembers the bar, am you lied?

558
00:29:14,500 --> 00:29:17,500
I mean, it's just like ingrained
in her Consciousness.

559
00:29:18,700 --> 00:29:24,300
So so actually this brings up a
total tangent, tangental quick,

560
00:29:24,300 --> 00:29:28,100
mini story, but one of the
companies that try now work that

561
00:29:28,100 --> 00:29:31,200
eons ago was starting up an
entertainment division for

562
00:29:31,200 --> 00:29:34,300
America online, and I was a
producer, I was behind the

563
00:29:34,300 --> 00:29:38,300
scenes, but I kind of been I
think some of the on-air talent

564
00:29:38,600 --> 00:29:40,500
and so they're like, alright
Charlie next interview you're

565
00:29:40,500 --> 00:29:43,900
going to do because, you know,
keep running your mouth so much.

566
00:29:44,100 --> 00:29:46,900
And oh my God, I'm blanking.
How can I do this?

567
00:29:46,900 --> 00:29:53,100
I'm James Cromwell who played
the farmer in babe, was the next

568
00:29:53,100 --> 00:29:56,500
Talent they came in and so they
had me going interview him.

569
00:29:56,800 --> 00:29:59,900
And the reason this is relevant,
is it was my very first

570
00:30:00,100 --> 00:30:02,300
interview much.
Like this is our very first

571
00:30:02,300 --> 00:30:05,500
podcast but this brand and he
was an extremely good sport.

572
00:30:05,500 --> 00:30:08,000
It was a great interview.
He's kind of a Nutty guy who,

573
00:30:08,000 --> 00:30:11,600
you know, like believes in UFOs
and you know like got off on all

574
00:30:11,600 --> 00:30:14,700
these super fun tangents.
But anyways at the end I said to

575
00:30:14,708 --> 00:30:17,100
him you know, so this was my
first interview.

576
00:30:17,100 --> 00:30:20,100
How did it go?
And of course he graced me by

577
00:30:20,100 --> 00:30:22,300
saying that'll do Charlie.
That'll do.

578
00:30:24,700 --> 00:30:26,900
I could probably get weepy just
thinking about it right now.

579
00:30:27,900 --> 00:30:31,000
Oh man.
Listen for a guy that is like a

580
00:30:31,000 --> 00:30:34,500
words of affirmation guy.
Charlie, I feel that to have

581
00:30:34,500 --> 00:30:36,300
James Cromwell.
Tell you, that'll do.

582
00:30:37,800 --> 00:30:40,900
Well guys, I mean, it doesn't
mean as much coming from us as

583
00:30:40,900 --> 00:30:43,600
it does from James Cromwell, but
having tasted this whiskey,

584
00:30:43,800 --> 00:30:46,500
having talk to you about the
brand and having seen the

585
00:30:46,500 --> 00:30:48,000
passion that you've put into
this.

586
00:30:48,300 --> 00:30:50,300
I think Brad.
And I would both say that'll do

587
00:30:50,300 --> 00:30:53,700
to both of you as well.
Something tells me this is not

588
00:30:53,700 --> 00:30:55,200
going to be our last
conversation.

589
00:30:55,200 --> 00:30:58,100
It's really rare that we get
someone on the podcast.

590
00:30:58,100 --> 00:31:01,100
That is this passionate about
both of the things that we love

591
00:31:01,100 --> 00:31:03,200
on here.
So you guys have an open,

592
00:31:03,200 --> 00:31:06,300
invitation come back whenever
you'd like Help Us guest host.

593
00:31:06,500 --> 00:31:09,400
You know, we can we can look at
Logan's Run and just invite

594
00:31:09,400 --> 00:31:12,100
Charlie and we can just, you
know, trash it if we want to,

595
00:31:12,100 --> 00:31:15,800
that's that's great.
Awesome.

596
00:31:15,800 --> 00:31:18,700
We would love to come back.
You guys are awesome.

597
00:31:18,800 --> 00:31:20,800
This has been great.
Yeah, absolutely.

598
00:31:20,800 --> 00:31:22,900
Big fan.
So I've been a listener for a

599
00:31:22,908 --> 00:31:26,300
while, so it's actually a real
privilege to join you guys and

600
00:31:26,500 --> 00:31:28,700
meet you in person.
Well, thanks again.

601
00:31:28,700 --> 00:31:31,800
This has been Troy blotnick, and
Charlie Flint from filmland

602
00:31:31,800 --> 00:31:34,000
Spirits.
Be on the lookout for this

603
00:31:34,000 --> 00:31:36,300
whiskey.
It is fantastic stuff and it is

604
00:31:36,500 --> 00:31:40,700
Tillman whiskey approved for
sure will be back on Monday with

605
00:31:40,700 --> 00:31:42,500
another regularly scheduled
episode.

606
00:31:42,500 --> 00:31:46,600
But until then I'm Bob book, I'm
Brad G and we'll see you next

607
00:31:46,600 --> 00:31:46,900
time.