#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing

This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.

And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.

In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:

*How to ship your projects quickly without sacrificing quality
*Why the old models of marketing are failing and what it takes to succeed today
*The psychology behind why people buy (most of us miss it)
*The perils of not understanding the world we’re marketing in
*Why now is an ideal time to be a creative person

At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!

http://buildingastorybrand.com/55