Does Lean Back Listening Work For Podcasters?
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Jim has never listened to Serial? It turns out that a whole bunch of people have not heard the Serial podcast. Mike Dell from podcasthelpdesk.com and was saying he thinks they drag out the stories too long.
Using Two Instances of Skype on the Same machine
Live365 Live Streaming System
09:26 Live365 has partnered with Blubrry to create podcast2radio.com which is $89 a month. Dave explains how he has had a streaming station and doesn't get that much traffic. He is paying around $15 a month.
Dave us getting around 70 listeners a month.
It depends on what format you stream, and how many total listeners you can have at one time. So with Live365 are paying for unlimited listeners, and when you first start off you don't need it (this will obviously depend on your genre, and your audience). My peak listener number was 7 at the same time.
You can list your station in iTunes Radio, Window Media Player, TuneIn, and other sites to be in directories (just like podcast). Dave feels they may be a little early (and that they need to taylor this to podcasting). Jason Bryant said he blocked over 300 ads on their site (that's a bit crazy)
What is Going to be the Big Thing In 2016 For Podcasters?
20:19 There are tons of people creating custom players for podcasters. Clammr has already stepped up their game. Bookmarks are pretty cool. Do players add to downloads? Probably not but they add to the experience. Dave uses Simple Podcast Press on this site. It would be nice if there was a player or app that made it easy to "take notes" in the app
There may be a bit of a divide between the NPR type podcasts because they are getting all the press because they have friends on the press. There may be a bit of divide between pro and amateur podcasters
How Do Get Money and Conversions with Podcasting?
26:50 CPM (pay per thousand downloads) is a horrible way to monetize a podcast. Dave explains to an "Internet Marketer" the ins and outs of podcasting and how it is a "Value for Value" model. You need to develop a relationship with your audience.
It takes time to develop a relationship (just like you do with your friends). Any sales is all about relationships.
I interview Glenn the Geek on the School of Podcasting who is making a living using Sponsors without selling CPM. Hear that episode here.
Directories Vs Apps Sticher/Spreaker/iTunes Confusion
33:25 Dave and Jim help explain the differences between these tools, and the difference between media hosting, directories, and "podcatching" apps. In some cases (Spreaker) a directory is also a host.
Do I Need and Expensive Microphone?
37:40 No, you can get the Audio Technica 2100 for around $50, or package it with a pop filter and stand for around $100 a BestPodcastinerGear.com (Dave's Amazon Site)
Some microp
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