Kanye West's Audacious Super Bowl Stunt: $7 Million DIY Commercial Rocks the Big Game. Superbowl winners and losers.

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Calorogus, Shark Media, Hi,
and Welcome to Entertainment Daily, a short

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round up of the top entertainment stories
in today's news. The Kansas City Chiefs

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celebrated their Super Bowl triumph with a
romantic touch, as Taylor Swift's music set

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the scene for a special moment between
NFL star Travis Kelcey and his girlfriend Swift,

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who had cheered on her bow.
Kelsey, as he secured his third

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Super Bowl ring at Allegiant Stadium,
joined the celebration in style. After clinching

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back to back Super bowls, Kelsey
and his team hit the strip for a

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night of revelry, with Swift joining
the festivities alongside Wrapper, Ice Spice,

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Blake, Lively, and Ludicrous,
while the Chainsmokers kept the music going.

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As the evening wound down, The
Chiefs paid tribute to the fourteen time Grammy

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Award winner by incorporating some of her
earliest hits into the playlist. One of

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Swift's iconic songs from her Fearless album
provided the backdrop for a romantic moment between

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Swift and Kelsey, culminating in a
kiss at the victory party. While a

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hit love story filled the air,
Swift later left the Las Vegas nightclub draped

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in her tight ended boyfriend's black sparkly
jacket, capping off a memorable evening.

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The fairytale ending to the Chiefs Kingdom's
season was fitting given the prominence of Swift

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and Kelsey's love story, which has
captured headlines and hearts alike. Kanye West

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made headlines during the Super Bowl splurging
seven million dollars of his own funds to

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air a homemade commercial promoting his Yeasy
merchandise. While the outlandish rapper watched the

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Kansas City Chiefs clinch their third title
in five years, it was his zero

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budget ad that stole the spotlight.
Filmed on what appeared to be a mobile

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phone, the twenty five second clip
features West sporting and Alexander McQueen designed crucifix

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mask, urging viewers to visit his
Yezy website from the backseat of a car,

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with his voice affected by newly fitted
titanium denchs. West candidly admits,

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since we spent all the money on
this commercial spot, we actually didn't spend

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any money on the actual commercial.
But the idea is, I want you

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to go to yeezy dot com and
I got some shoes and that's it.

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While major brands like Dunkin Donuts and
Uber Eats splashed out seven million dollars for

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traditional commercials during the Super Bowl,
West's unconventional approach garnered at tension. Some

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fans hailed it as a stroke of
marketing brilliant, taking to x to praise

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West's ingenuity. One impressed viewer tweeted, the genius that is Kanye West put

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a commercial on the Super Bowl that
will trend beyond the Super Bowl. Others

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chimed in, calling it the greatest
Super Bowl commercial and acknowledging its omnipresence even

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among non viewers. The commercial,
characterized by its signature YE Flair, coincided

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with West's rebranding to Yee and the
withdrawal and subsequent re release of his latest

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album, Vultures Won. The ad
effectively drove traffic to his website, where

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fans could find exclusive merchandise related to
the album. This year's Super Bowl fall

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commercials, with companies shelling out of
staggering seven million dollars per thirty second slot

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plus production expenses. Heavily relied on
celebrities in often puzzling ways, resulting in

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a mixed bag of outcomes. Despite
the anticipated tailor effect aimed at engaging more

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women, the overall creative landscape didn't
see significant change on the winning side.

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Duncan's ad featuring Ben Affleck, Matt
Damon, Jennifer Lopis and Tom Brady delivered

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the most outright humor of the day. Major movie releases, including Wicked,

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f Monkey Man and sequels like Twisters, Kingdom of the Planet of the Apes

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and Kung Fu Panda four made a
robust case for returning to theaters. Dove

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stood out with its ad promoting body
confidence for young girls set to a tune

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from Annie. However, there were
some notable losers. Turito's spot with Jenna

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or Tager and aggressive Grannies felt like
a waste of talent for cheap laughs.

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Lint Chocolate failed to make an impact
on the grand stage. Reese's commercial,

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while loud and attention grabbing veered into
annoyance territory. Homes dot Com and bat

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MGM missed the mark with forgettable ads
sketches. Loud commercial featuring Mister t felt

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more like a gimmick than effective marketing. Kawasaki's ad claiming riding their motorcycles grows

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hair missed the Mark Popeye's ad with
Ken Jong lacked subtlety and wit et trades

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aging trademark babies playing pickleball signal it
might be time for a new direction.

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We'll be back with other entertainment news. In other stories, Jennifer Lopez has

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attracted criticism for reportedly accepting payment to
attend and perform at the inauguration of a

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hotel in Dubai, a city in
a country known for its harsh anti LGBTQ

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plus laws. The fifty four year
old entertainer, who has been recognized as

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an ally of the LGBTQ plus community, allegedly received five million dollars for her

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appearance at the One and Only one
Zabiel Hotel's launch event, as reported by

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the Sun, the United Arab Emirates
where the hotel is situated, and forces

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severe penalties against kN essential sex relations, including imprisonment. Lopez shared a snippet

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on her Instagram stories from the lavish
event, where she took the stage in

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a striking purple jumpsuit, performing next
to Mark Ronson before an audience of featured

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Vanessa Hudgins and Idris Elbert, Gaywright's
advocate Peter Tatch expressed disappointment to the publication,

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stating it's very sad that a long
time LGBTQ ally like Jennifer Lopez is

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prepared to put money before human rights. He criticized Lopez's participation as potentially supporting

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the local government's discriminatory practices, including
homophobia and misogyny. Tauch accused the Dubai

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authorities of attempting to use Lopez's star
power to cast a more progressive image of

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the regime, describing her agreement to
perform as a cynical exercise and shameful.

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Before her performance, Lopez made an
entrance at the Ala restaurant with One's Ill

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Urban Resort, wearing a black satin
dress designed by GM Battista Valley, and

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was seen with other notable figures like
Jessica de Broun, boxer Ramla Ali,

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Georgia Coleridge, Chanel Ayan. The
celebrities later gathered at a private gathering in

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the Link, a new lifestyle venue
suspended one hundred meters above the Jubais skyline.

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This incident contrast with Lopez's established image
as champion of LGBTQ plus rights.

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In twenty nineteen, She invited gayteen
Nat Worth, who was barred by school

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administrators from giving his valedictorian speech because
he planned to discuss his sexuality, to

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her concert in Milwaukee, demonstrating her
support for the community. King Charles has

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made his first public outing since beginning
cancer treatment earlier this week. The seventy

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five year old monarch appeared alongside Queen
Camilla on Sunday as they attended a church

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service at Saint Mary Magdalene Church in
Sandringham, and gave a wave to photographers

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as he made his way to church. With Camilla wearing a smart tan jacket

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and gray pants. The King held
a blue umbrella smiled onlookers as he walked

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alongside his wife, who wore a
white jacket and black hat, and the

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Reverend Canon Doctor Paul Williams. King
Charles addressed his cancer diagnosis for the first

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time on Saturday in a statement released
by Buckingham Palace as he thanked the public

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for their work, wishes and support. The Search for Love Knows No Age

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and ABC gears up to introduce The
Golden Bachelorette, a new spin off giving

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a woman in her sixties or older
a chance at finding romance anew. This

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exciting announcement came during ABC's Winter Television
Critics Association Press Tour on Saturday. Hot

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on the hills of the monumental success
of The Golden Bachelor, set to grace

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ouse screens in the fall, The
Golden Bachelorette promises of fresh cast, more

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heartwarming moments, with further details to
be revealed down the line. The Golden

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Bachelor made a splashy entrance in September, featuring Jerry Turner, a retired restaurantur

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and widower eager to find love again
after the passing of his wife for forty

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three years, garnering the largest multi
platform audience for the Bachelor franchise since the

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twenty twenty Bachelorette season featuring Claire Crawley
and Taysha Adams. The show captivated forty

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three point four million viewers over thirty
five days across both linear and streaming platforms,

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according to Variety. In ABC,
it clinched the number one new unscripted

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series of the season among adults and
they you have it, Please follow us

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on Spotify, Apple, or your
Apple of choice. If you're like to

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shore hit. There's five stars on
an Apple and helps US out I'm Mark,

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for instance, my thanks to John
McDermott. This is Entertainment Daily