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Episodes

146 - Show Your Appreciation!

July 29, 2021

I really like this idea and although I have seen similar programs, I like what this service offers and I think the pricing is very fair. It is a "gift service" designed to build customer loyalty and appreciation. There products range from just personalized postcards and greeting cards, to Gourmet f…

145 - Shorter, Cleaner, and Slicker Videos!

July 15, 2021

I don’t know if you have tried creating a video course or promotional videos, but even at their best, there are pauses and transitions that you really wish weren’t there. I was introduced to this online video editing software recently and I have to say I am very impressed. What it does is it takes …

144 - Business in the Palm of Your Hand!

July 8, 2021

I have been holding off on mentioning this software – not because is isn’t good, but because it is so good that I really want to do it justice. I am in the entertainment business, but if you are in any service-based business where you work with clients offsite, this program is an amazing Godsend. …

143 - Got a Course?

July 1, 2021

Online learning is HOT! Right now people are accustomed to online presentations and online learning. What used to be a $350 BILLION dollar industry has DOUBLED this year alone! This e-learning platform is so good, so useful, so needed, and has so many advanced features, that it is worth talking ab…

142 - Keep track of your Industry, your competition, and more!

June 24, 2021

In my book “ON YOUR OWN, BUT NOT ALONE: 50 FREE and Low-Cost Resources for Entrepreneurs and Small Businesses!” I dedicated and entre chapter to the benefits of Google applications – many of which are better than commercially purchased programs and many of which can easily replace expensive progra…

141 - A Zapier Alternative (Get your Programs to Talk to Each Other)

June 17, 2021

This is an alternative to Zapier. If you are not familiar with Zapier, it is a service that allows you to integrate one software, program, tool, or service with another. For example, when you add a new contact to your Customer database, you can have Zapier automatically add them to an autoresponder…

140 - Check and Verify

June 10, 2021

So you want to try reaching out to a new company contact but don’t have their email address and can’t locate it (maybe the gatekeeper won’t reveal that email address to you), then you may have to take a guess at what their email address could be... You might assume that their email address follows …

139 - Need Leads?

June 3, 2021

Want to get people to spread the word about your company? Want to get leads for your business? -- Have a contest and give away a grand prize! It could be anything of value — an iPad, a “Dinner for Two” — maybe even a product or service you provide. It could be anything, but ideally, it should be …

138 - Need a Catchy Business Name?

May 27, 2021

If you are going to be branding your company with a name, you are going to be living with it for awhile and want it to be a name that is catchy, easy to remember, and is something you won’t want to have to change later. Changing your business name is almost like starting over since your past client…

137 - Professionally Packaged Presentations

May 20, 2021

If you ever needed professionally packaged CD’s or DVD’s — either as promotional items or as a product and you don’t want to have to order 500 of them at a time — you're going to love this service that will produce a professionally package your CD or DVD! And when I say “professionally packaged” — …

136 – From Webinar to the Written Word

May 13, 2021

Most people don’t realize that if they have a webinar, a course, a training or a speech, they are sitting on a goldmine! It is not difficult to take those audios or videos and turn them into a powerful report or even a physical book that you can use as a lead magnet -- or even make it into a sellab…

135 - Get your Message Out There!

May 6, 2021

I was told about this program from a Mastermind group that I attended, and it’s a free way to legally improve your website or your blog rankings and get the word out about your product or services – and it’s simple to use. Now there are a lot of “black-hat” methods of improving your website ranking…

134 - Want to get rid of the Background?

April 29, 2021

There are many instances where I want to put the image of a product or person on a different background in flyers, on business cards, on websites or just simply remove the background in the image itself and see just the image of the product or the person. Believe it or not, this program does it all…

133 - Are Your Emails Getting Through?

April 22, 2021

Emails are “fleeting” documents. Once they are opened, unless it is something that someone wants to take action on at that exact moment, it risks never being seen or thought of again. But that statement just applies to emails that they DO receive – what if they don’t even receive the emails you are…

132 – Shorten That Link!

April 15, 2021

Why would you need a URL "shortener"? If you want to include a webpage that has a LONG URL into an email or text, it would be unsightly and hard if people had to somehow “type” it out or write it down. Also, if you are posting on Twitter with the limited number of characters they allow you to use a…

131 - An Entirely FREE Lead Magnet System!

April 9, 2021

One way to build your list is to create a “Lead Magnet” – something of value that pertains to your product or service so that prospects will give you their contact information in exchange for information that they consider valuable. If you have an idea for a useful and helpful lead magnet that will…

130 – What Kind of Quiz Taker Are You?

April 1, 2021

If you are familiar with Amy Porterfield, Ryan Levesque or Neil Patel, you may be familiar with how each of them recommends the power of using quizzes in your marketing. It’s a great way to engage prospects, encourages them to share their results and quizzes with others-- all the while qualifying t…

129 - Book Recommendations

March 25, 2021

Rarely – if ever do I recommend books on this podcast. I prefer to reveal programs and tools that you may find to be the perfect fit for use in your business. Every person and every business is different and I think that if there are specific things that you need to learn about marketing – whether …