If you have studied marketing for any period of time, you will know that the headline of your webpage or promotional material and the subject line of your emails is the most important element of your marketing.
Because if the headline or subject line does not grab your audience’s attention, they will move on without delving into your promotional materials -- or reading your carefully crafted email.
It is said that 8 out of 10 people will read your headline, but only 2 of them will go on to read the content – so you need to grab their attention right at the start and a good headline will make them read on.
I stumbled across this program recently that helps you improve your headlines and subject lines and tried it out this week and I am impressed – if I weren’t I would never have included it in my podcast!
Links mentioned in this Episode:
Haedline Studio: https://coschedule.com/headline-analyzer
Whether you are already in business -- or if you are in business and want to start a sideline/side-hustle – or if you are just beginning to start a new business, I think you’ll agree that you need to have the following things in place:
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