DP Knudten is the creator and host of the NONFICTION BRAND podcast.
Is there honesty in branding? Should there be? Yes, as per DP Knudten, authenticity makes all the difference.
As a 30-year veteran of advertising and branding, he's pretty much seen it all.
His nonfiction philosophy is outlined in his latest book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are."
DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid®
Find out more at nonfictionbrand.com and get a free gift.