Why Marketers Should Create Negative Personas with Rebecca Sadwick

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.

On this episode, Katelyn and Rebecca discuss:

• Why Not All Customer Are Created Equally
• How To Design Research Experiments (The Right Way)
• How To Create Negative and Anti Customer Personas
• And So Much More!

Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. 

LinkedIn: https://www.linkedin.com/in/rebeccasadwick/

Twitter: https://twitter.com/rebeccasadwick

Strategica Partners: https://strategica.partners/

More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

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