Feb. 25, 2021

Make Your Business Stand The F*ck Out with Louis Grenier

Make Your Business Stand The F*ck Out with Louis Grenier

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin on this episode of Customer Show.


It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out. 

On this episode of Customer Show, Louis and Katelyn discuss:

  • How to uncover what makes you unique
  • Why most positioning books are BS (and what to do instead)
  • The formula for becoming Radically Different
  • And so much more

Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.

Twitter: https://twitter.com/LouisSlices

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Katelyn Bourgoin

Host of Customer Show & Founder of Customer Camp

Katelyn is the founder of Customer Camp, a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.