Customer Show

Customer Show

This is Customer Show—the podcast that explores what makes people tick, click, and buy.

Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising.

Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Jan. 21, 2021

How To Adapt To New Customer Expectations with Kristen LaFrance

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show.

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Jan. 14, 2021

How To Use Social Proof To Supercharge Your Sales with Talia Wolf

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show.

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Jan. 7, 2021

How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.

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Dec. 24, 2020

From Listening To Launch: How We Do Customer Research

It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product.

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Dec. 17, 2020

How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz

When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin.

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Dec. 10, 2020

How to Pitch Your Business so Mark Cuban Invests with Dan Martell

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin.

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Dec. 3, 2020

Sell More Using Customer Success Stories with Joel Klettke

Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoin.

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Nov. 26, 2020

The Secret To Creating Winning Proposals with Kyle Racki

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business.

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Nov. 19, 2020

The Real Reason Your Customers Buy with Bob Moesta

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:

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Nov. 13, 2020

How To Write Emails That Customers Love Opening with Val Geisler

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:

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