Customer Show

Customer Show

This is Customer Show—the podcast that explores what makes people tick, click, and buy.

Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising.

Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Nov. 19, 2020

The Real Reason Your Customers Buy with Bob Moesta

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: 

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Nov. 13, 2020

How To Write Emails That Customers Love Opening with Val Geisler

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:

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Oct. 30, 2020

Introducing: Customer Show

Join Katelyn Bourgoin as she explores what makes people tick, click, and buy. 

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