What we sell isn't unique, but *we* are! People want to work with *us* because they like *us*. The power of personal connection trumps uniqueness. Focus on building relationships! Full episode can be viewed at https://www.youtube.com/watch?v=jCLgVEENmAY #PersonalBranding #CustomerRelationships #BusinessNetworking #HumanConnection #RelationshipMarketing #TrustBuilding #Authenticity #ClientEngagement #BusinessDevelopment #PeopleFirst