Dec. 21, 2025

The Top 10 Crime and Justice Stories Of The Year #1 - "WE CAN BURY ANYONE: BLAKE LIVELY VS. JUSTIN BALDONI AND THE HOLLYWOOD SMEAR MACHINE"

The Top 10 Crime and Justice Stories Of The Year #1 - "WE CAN BURY ANYONE: BLAKE LIVELY VS. JUSTIN BALDONI AND THE HOLLYWOOD SMEAR MACHINE"

Reid Carter counts down #3 on the Top 10 Crime and Justice Stories of 2025: Blake Lively versus Justin Baldoni. December 2024: Lively accused her "It Ends With Us" director of sexual harassment and orchestrating a digital smear campaign after she complained about on-set misconduct. Text messages revealed crisis PR planning: "You know we can bury anyone." Baldoni countersued for $400 million claiming defamation. June 2025: Judge dismissed Baldoni's lawsuit entirely. Trial now set for May 2026. Lively seeking $500 million. The case that exposed Hollywood's dark underbelly of crisis PR, astroturfing, and reputation warfare in the social media age.

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Callaroga Shark Media, Good morning, I'm read Carter. Sunday, December

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twenty first, twenty twenty five. We're counting down the top

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ten crime and justice stories of twenty twenty five Today

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number three August twenty twenty four. It ends with US

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premieres three hundred and fifty one million dollars at the

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global box office. A massive hit based on Colleen Hoover's

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best selling novel about domestic abuse. Stars Blake Lively and

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Justin Baldoni. Baldoni also directed, should be a triumph for

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everyone involved. Instead, fans notice something strange during the press tour.

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Baldoni is doing interviews alone. Lively is surrounded by her

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other co stars. They never appear together, never interact on

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red carpets. Something is wrong. Then the internet turns on

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Blake Lively, seemingly overnight old clips resurface interviews where she

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seems dismissive about domestic violence themes, a comment using an

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offensive term from her gossip Girl days, TikTok videos calling

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her difficult entitled Adiva. Her hair care company, Blake Brown Beauty,

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sees sales drop nearly eighty percent in a single month.

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Was it organic? Backlash from disappointed fans or something more sinister.

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December twentieth, twenty twenty four, Blake Lively files a complaint

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with the California Civil Rights Department accuses Justin Baldoni of

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sexual harassment on set. Accuses him and his production company

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Wayfarer Studios of orchestrating a coordinated smear campaign to destroy

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her reputation after she complained. The complaint includes text messages

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obtained through subpoena between Baldoni's crisis pr team planning how

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to handle Lively if she went public. You know, we

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can bury anyone, crisis manager Melissa Nathan texted to Baldoni's publicist.

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The New York Times publishes a devastating expose the next day, headline,

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we can bury anyone inside a Hollywood smear machine. Baldoni

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denies everything, calls the allegations categorically false, sues The New

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York Times for two hundred and fifty million dollars. Sues Lively,

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her husband, Ryan Reynolds, and her publicist for four hundred

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million dollars. Claims they're the ones running a smear campaign

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against him. Dueling lawsuits hundreds of millions of dollars sexual

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harassment allegations, text messages, planning digital warfare, celebrity publicists plotting

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to destroy their client's co star. This is Hollywood's ugliest

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battle in years, and it's headed to trial. I'm Red

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Carter today, number three on our countdown. Blake Lively versus

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Justin Baldoni, the case that pulled back the curtain on crisis,

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pr astroturfing, and and how reputations are manufactured and destroyed

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in the age of social media. This is Celebrity Trials.

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Let's start at the beginning. May twenty twenty three. Production

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begins on It ends with us in Hoboken, New Jersey.

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Justin Baldoni, forty years old, known for the TV series

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Jane the Virgin, founded Wayfarer Studios with his business partner

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Jamie Heath, secured the rights to Colleen Hoover's novel, directing

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his first major studio film, also starring as Ryle Kincaid,

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the charming neurosurgeon who becomes an abusive husband. Blake Lively

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thirty seven years old, Gossip Girl The Sisterhood of the

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Traveling Pants, a simple favor married to Ryan Reynolds, four children,

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serving as star and producer. On the film. According to

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Lively's complaint, problems started almost immediately. She alleges Baldonis show

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her nude videos and images of women on set, that

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he discussed his sexual conquests in front of her and

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the crew, that he and producer Jamie Heath talked openly

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about their past pornography addiction. She alleges Heath showed her

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a video of his wife giving birth while naked without

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any apparent professional reason. She alleges Baldoni made comments about

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her weight to her fitness trainer after she'd recently given

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birth to her fourth child. That he claimed he could

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communicate with dead people, including her father, Ernie Lively, who

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had passed away in twenty twenty one. She alleges both

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men repeatedly entered her makeup trailer uninvited while she was undressed.

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On one occasion, Heath allegedly walked in while she was

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topless and having body makeup removed. When she asked him

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to keep his back turned, she claims he kept staring

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at her directly, and she alleges Baldoni improvised physical intimacy

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during scenes that hadn't been rehearsed or discussed. Unwonted kissing, touching,

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and that went beyond what was scripted. Production paused in

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June twenty twenty three due to the writer's strike, then

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again in July when the actors strike began. By then,

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according to Lively, the problems had become unbearable. January fourth,

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twenty twenty four, before filming resumed, an all hands meeting

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was convened. Attendees included Lively, Baldoni, Jamie Heath, Sony Pictures executives,

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and notably Ryan Reynolds, Lively's husband, who was not involved

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in the production but apparently felt his presence was necessary

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at that meeting. According to the complaint, Lively laid out

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specific demands for returning to work. No more showing nude

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videos or images of women to her, No more discussions

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about sexual conquests in front of her or others. No

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further mentions of cast and cruised Genitalia, no more inquiries

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about her weight, no further mention of her dead father.

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Sony Pictures approved the demands. Baldonian Wi allegedly agreed. A

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contractual writer was added, promising to implement safeguards and stating

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Lively would not be retaliated against for raising her concerns.

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Production resumed, the film wrapped. Post production began, but according

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to Lively, the relationship had already fractured beyond repair and

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the retaliation was just beginning. Make it Make sense, August

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twenty twenty four. It ends with US is about to premiere,

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the press tour is under way, and something strange is happening.

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According to court filings, Justin Baldoni retained crisis PR manager

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Melissa Nathan and her firm, The Agency Group, in early August.

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Nathan is a specialist. She'd previously worked for Johnny Depp

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during his defamation trial against Amber Hurd. She knows how

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to fight reputation battles. Why would Baldoni need Crisis PR

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for what should be a celebratory movie launch, because, according

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to Lively's complaint, he was worried she might go public

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with her allegations. Text messages between Nathan and Baldoni's longtime

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publicist Jennifer Abel, obtained through subpoena and included in court filings,

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paint a picture of sophisticated reputation warfare August second, twenty

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twenty four. Able texts Nathan about Baldoni's concerns. He's worried

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there's not much defense in their planning document if Lively

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goes on the offensive. Nathan responds carefully, we can't write

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it down to him. We can't write we will destroy her.

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He has to look at it as an information document

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for us to be armed with. That's all. Imagine if

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a document saying all the things that he wants ends

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up in the wrong hands. Then she adds, you know,

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we can bury anyone, but I can't write that to him.

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That text we can bury anyone became the headline for

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the New York Times expose that would eventually blow this

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case wide open. Two days later, August fourth Able confides

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to Nathan, I'm having reckless thoughts of wanting to plant

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pieces this week of how horrible Blake is to work with,

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just to get ahead of it. The same day, Baldoni

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sends his PR team a screenshot of a viral Twitter

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thread about Hailey Bieber's history of bullying many women. The

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thread had over nineteen million views. Baldoni's message, this is

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what we would need. He was suggesting they needed the

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same kind of viral pylon against Lively. According to the complaint,

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Nathan proposed a four month battle plan with a one

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hundred and seventy five thousand dollars price tag. The strategy

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included plans to start threads of theories on platforms like

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Reddit and TikTok favorable to Baldoni, to create social fan engagement,

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to go back and forth with any negative accounts, helping

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to change narrative and stay on track. They allegedly retained

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Jed Wallace, described in court documents as a digital army specialist,

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for thirty thousand dollars per month. According to unsealed texts,

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Nathan told Heath that Wallace's work would be untraceable. As

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the premiere approached, negative content about Lively exploded across social media.

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Old interviews resurfaced. Comments she'd made years ago were recontextualized

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as evidence of her being difficult, dismissive, or tone deaf

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about domestic violence, the very subject of her film. August ninth,

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twenty twenty four, The film opens to fifty million dollars,

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a massive success, but the narrative around Lively is toxic.

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August ninth, Able texts Nathan, so are we in the clear? Now?

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Did we survive? Nathan responds, we survived. All press is

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so overwhelming. We've confused people so much mixed messaging. It's

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actually really funny if you think about it. The next day,

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they discussed shifting the narrative to focus on reactions from

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domestic violence survivors, positioning Baldoni as the champion of the

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film's message while Lively was being dragged for allegedly trivializing it.

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Nathan wrote to Abel, the majority of socials are so

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pro Justin, and I don't even agree with half of

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them lol. August sixteenth, the Daily Mail publishes an article

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with the headline is Blake Lively set to be canceled?

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Nathan shares the link with Abel. Abel responds, Wow, you

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really outdid yourself with this piece. Nathan's reply, That's why

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you hired me, right, I'm the best. According to Lively's complaint,

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her Blake Brown Beauty haircare company saw sales plummet nearly

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eighty percent in August twenty twenty four as the online

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attacks peaked. Her beverage company also allegedly suffered endorsement deals

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dried up, speaking engagements disappeared. Now Baldoni's team has a

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very different story. Jennifer Abel, in a since deleted Facebook post,

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that was preserved and verified by Rolling Stone. Acknowledged that

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they had discussed various strategies, but she denied implementing a

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smear campaign. No negative press was ever facilitated, no social

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combat plan, although we were prepared for it, as it's

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our job to be ready for any scenario, Abel wrote,

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But we didn't have to implement anything because the Internet

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was doing the work for us. She admitted. They sophomorically

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reveled and again joked privately to each other about the

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Internet's feedback to the woman whose team was making our

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lives incredibly difficult. Brian Friedman, the attorney representing Baldoni and

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his PR team, called the text messages cherry picked and

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altered communications stripped of necessary context. He said Nathan operated

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as any other crisis management firm would when hired by

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a client experiencing threats by two extremely powerful people with

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unlimited resources. So who's telling the truth? Was there a

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coordinated smear campaign or did the Internet organically turn on

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Blake Lively for legitimate reasons. That's what the trial will decide.

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Truth is stranger than fiction. December twentieth, twenty twenty four,

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Blake Lively files her complaint with the California Civil Rights

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Department ten claims sexual harassment, hostile work, environment, retaliation. December

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twenty first, The New York Times publishes We Can Bury

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Anyone Inside a Hollywood Smear Machine, a detailed expose based

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on Lively's complaint and the text messages she'd obtained. Hollywood

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takes sides. Sony Pictures, the film's distributor, releases a statement

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supporting Lively. Lively's Sisterhood of the Traveling Pants co stars

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America Forereasara, Amber Tamblin Alexis Bledel issue a joint statement

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of support. Director Paul Fige, who worked with Lively on

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a Simple Favor, defends her. Baldoni's Voices of Solidarity award

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from the Vital Voices organization, given for his work as

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a male ally to women, is rescinded. December twenty fourth,

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twenty twenty four, Baldoni's former publicist, Stephanie Jones, files her

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own lawsuit. She alleges that Abel and Nathan, who were

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her employees, conspired to undermine her firm while planning the

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Lively smear campaign. She claims she was forced to stop

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representing Baldoni over concerns about his conduct. December thirty first,

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twenty twenty four, two major developments. On the same day,

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Lively files a federal lawsuit in the Southern District of

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New York names Baldoni, Wayfarer Studios, Jamie Heath, Melissa Nathan,

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Jennifer Abel and Wayfarer co founder Steve Sarrowitz, alleges sexual

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harassment and retaliation under federal and California state law. The

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same day, Baldoni fires back sues The New York Times

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for two hundred and fifty million dollars for libel claims

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the newspaper conspired with Lively's team to publish a one

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sided story using cherry picked evidence. January sixteenth, twenty twenty five,

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Baldoni escalates further files a four hundred million dollar lawsuit

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against Lively, Ryan Reynolds, and Lively's publicist Leslie Sloane, claims defamation,

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civil extortion, interference with contracts. The suit accuses Lively and

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Reynolds of trying to steal an entire film right out

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of the hands of its director and production studio. Claims

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they wanted creative control and retaliated when they didn't get it.

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Baldoni's team releases footage from the set footage of intimate

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scenes being filmed, claiming it contradicts Lively's allegations about improvised

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physical contact. Lively's lawyers respond that the footage actually corroborates

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her claims, showing by Baldoni repeatedly leaning in toward Miss

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Lively attempting to kiss her without prior discussion or an

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intimacy coordinator present. January twenty third, twenty twenty five, Lively's

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team files a motion for a gag order against Baldoni's attorney,

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Brian Friedman. They accuse him of continuing the smear campaign

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through media appearances and strategic leaks. The judge imposes what's

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called the Empire State Rule, prohibiting both sides from making

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statements that could influence potential jurors. Neither side stops fighting

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subpoena's fly. Lively subpoena's celebrity blogger Perez Hilton for communications

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with Baldoni's team, alleging he may have participated in the

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smear campaign. Hilton denies it, files a motion to quash

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Jed Wallace, the Digital Army specialist, sues Lively for defamation

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in Texas, claims he never met or spoke with her,

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and was only hired to monitor social media, not orchestrate attacks.

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Taylor Swift gets dragged in Baldoni's team subpoenas her as

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a potential witness. She contributed a song to the film's

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soundtrack and is Lively's close friend. Swift's spokesperson responds that

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she never set foot on the set and was not

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involved in any casting or creative decisions. Lively's amended complaint

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reveals that Nathan's scenario planning document from August twenty twenty

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four specifically mentioned Swift, referring to her as a bully

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and calling for strategies to influence the TS fanbase. Lively's

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lawyers accused Baldoni of trying to exploit Miss Swift's popularity

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as a distraction. June ninth, twenty twenty five, The Hammer Drops.

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Judge Lewis Lyman dismisses Baldoni's four hundred million dollar lawsuit

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against Lively entirely also dismisses his lawsuit against The New

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York Times. The judge finds that Lively's accusations of sexual

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harassment are legally protected because they were made as part

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of a legal proceeding. You can't sue someone for defamation

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over allegations they made in a lawsuit, Lyneman writes, even

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if they turn out to be unneeded, an employee can

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insist on protections at workplace for sexual harassment without being

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accused of extortion. Baldoni's attorney vows to march forward and

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file amended complaints, but he never does. November three, twenty

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twenty five, the court formally closes Baldoni's lawsuit. He has

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no active claims against Lively, but Lively's lawsuit against Baldoni

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is very much alive. December ninth, twenty twenty five, the

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trial is postponed. Originally scheduled for March twenty twenty six,

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it's moved to May eighteenth, twenty twenty six, because criminal

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cases take precedent on the court's docket. The judge recommends

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both sides explore settlement. Neither seems interested. Lively is seeking

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approximately five hundred million dollars in damages, lost earnings, business losses,

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emotional distress, punitive damages. Baldoni has filed a motion for

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summary judgment, trying to get the case dismissed before trial.

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Oral arguments are scheduled for January twenty second, twenty twenty six,

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your tax dollars at work. This case matters beyond Hollywood gossip.

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It matters because it exposed something most people didn't know existed,

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the crisis pr industrial complex. Melissa Nathan worked for Johnny

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Depp during his defamation trial against Amber Herd. That trial

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became a social media phenomenon. Pro depth content flooded TikTok

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Anti Herd, hashtags trended for weeks. Heard became one of

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the most reviled women on the Internet. At the time.

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Many assumed the online response was organic fans supporting an

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actor they loved. People skeptical of Hurd's claims. Now we

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know there are professionals whose entire job is manufacturing that

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kind of response, astro turfing, making coordinated campaigns look like

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grassroots movements, social fan engagement, creating fake accounts to argue

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with critics, starting threads of theories, seating narratives that spread organically.

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Once planted one hundred and seventy five thousand dollars for

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a four month battle plan, thirty thousand dollars per month

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for untraceable social media work. This is what reputation warfare

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costs in twenty twenty five, and it's not just celebrities.

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Political campaigns use these tactics. Corporations use them. Anyone with

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enough money can hire digital mercenaries to shape public opinion.

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The Lively Baldoni case pulled back that curtain showed. The

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text messages revealed. The planning documents put names and dollar

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figures on something that usually operates in shadows. Amber Heard

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notably issued statement after Lively's complaint became public, called the

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alleged smear campaign horrifying. Said social media's role in destroying

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reputations is the gift that keeps on giving to those

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who want to hurt women. Whether you believe Lively or Baldoni,

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and reasonable people can disagree, the text messages exist. We

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can bury anyone. That's why you hired me, right, I'm

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the best. These aren't allegations, these are their own words.

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The question for the jury won't just be whether Baldoni

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harassed Lively on set. It will be whether the retaliation

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she faced, the online pile on the business losses, the

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reputation damage was the result of a coordinated campaign or

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organic backlash. If it was coordinated, that's actionable. That's retaliation

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that could be worth hundreds of millions in damages if

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it was organic. If the Internet genuinely turned on Blake

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Lively for legitimate reasons, then Baldoni's team did nothing wrong

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by monitoring it and celebrating privately. May eighteenth, twenty twenty six,

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twelve jurors will decide make it make sense. That's number

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three on our countdown of the top ten crime and

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justice stories of twenty twenty five. Blake Lively versus Justin Baldoni,

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a three hundred and fifty one million dollar movie that

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became a legal war, sexual harassment allegations, a smear campaign

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planned in text messages, dueling lawsuits totaling over six hundred

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million dollars in claimed damages. June twenty twenty five, the

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judge dismissed Baldoni's countersuit entirely. His four hundred million dollar

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claim against Lively gone. His lawsuit against The New York

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Times dismissed, but Lively's case survives. Trial scheduled for May eighteenth,

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twenty twenty six, five hundred million dollars on the line.

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The case that showed us what we can bury anyone

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really means that exposed the crisis pr playbook that made

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everyone question whether the viral pylons they see online are

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genuine or manufactured. Some questions don't have easy answers. Did

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Justin Baldoni sexually harass Blake Lively? Did he orchestrate a

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smear campaign against her? Or did she weaponize the legal

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system to destroy a director who simply didn't give her

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enough creative control. The jury will decide, and whatever they conclude,

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this case has already changed how we think about celebrity

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reputation and the digital armies that fight in visible wars online. Tomorrow.

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Number two on our Countdown Brian Koberger, the Idaho student murders.

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Nine hundred and sixty two days of claiming innocence, then

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a sudden guilty plea that shocked the world. The case

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that captivated America finally reaches its conclusion. I'm read Carter,

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see you tomorrow for number two. This is Celebrity Trials