https://caremorebebetter.com/how-a-beauty-brand-redefines-the-industry-with-laney-crowell/
The beauty industry, through its countless cosmetic products filled with toxic ingredients, is responsible for a significant share of today’s global waste. Mission-forward founder Laney Crowell aims make a real difference as the CEO and founder of the climate-conscious beauty brand Saie. She joins Corinna Bellizzi to share how they prioritize regeneration above all else and minimize environmental impact by using no-compromise ingredients and sustainable packaging. Laney also explores the biggest misconception about sustainability, how people can take part in refill systems for beauty products, and how her daughters continue to inspire her to take action against climate anxiety.
About Guest:
CEO and founder, Laney Crowell, is a beauty innovator and mission-forward founder who has set a new industry standard with high-performance formulas, sustainable packaging and practices, and a promise to create positive change for people and the planet. She has continued to helm Saie with her nimble, strategic leadership, making waves in sustainable, cause-driven beauty, and is driven by her community who “Saie” what they'd like to see.
Guest LinkedIn: https://www.linkedin.com/in/helane-crowell-6531128/
Guest Website: https://saiehello.com
Guest Social:
https://www.tiktok.com/@laneycrowell
https://www.instagram.com/laney/
https://www.instagram.com/saiebeauty/
Show Notes:
02:19 - Redefining The Beauty Industry Through Saie
09:17 - Deeper Dive Into Saie’s Mission Through A Docuseries
12:45 - How To Encourage Customers To Use Refill Systems
19:30 - The Biggest Misconception About Sustainability In The Beauty Industry
21:08 - Balancing Innovation And High Performance With Long-Term Sustainability
24:00 - Why Saie Uses Expensive Yet Safer Ingredients
27:33 - Saie’s Newly Launched Baked Collection
29:17 - Why Laney’s Daughters Are A Big Part Of Her Why
33:29 - How Laney Keeps Herself Motivated And Inspired
37:17 - Dreaming For A Better Beauty Industry And A Better Ocean
42:53 - Episode Wrap-Up And Closing Words
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