A B Corp Movement is happening within industries and could lead the way to create better businesses. Joining Corinna Bellizzi to explain what this means is Chris Marquis. Chris is the Sinyi Professor of Chinese Management at the University of Cambridge Judge Business School and the author of the award-winning book Better Business: How the B Corp Movement is Remaking Capitalism. In this episode, he explains the concepts surrounding the B Corp movement. Chris compares it to benefit corporations and explains greenwashing of companies and the role of capitalism. Understand better how companies can and should shift their corporate purpose and what consumers can do to vet the products they buy and the companies they buy them from by tuning in.

About Guest:
Chris Marquis is the Sinyi Professor of Chinese Management at the University of Cambridge Judge Business School and the author of the award-winning book Better Business: How the B Corp Movement is Remaking Capitalism. Prior to joining Cambridge, Marquis was the Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University, and before that spent 10 years at Harvard Business School. His research and teaching focus on how businesses are creating a more resilient and sustainable capitalism by focusing on the elusive triple bottom line of environmental, social and financial performance.

Website: https://www.chrismarquis.com/
LinkedIn: https://www.linkedin.com/in/christopher-marquis-3884834/
Twitter: https://twitter.com/Chris_Marquis_

Additional Resources Mentioned:
Our Energy-to-Food Future – https://www.forbes.com/sites/christophermarquis/2022/07/15/our-energy-to-food-future/?sh=26ee15a85d8e

Nutrition Without Compromise Podcast, hosted by Corinna Bellizzi and presented by @orlonutrition – https://orlonutrition.com/pages/podcast

Örlö Nutrition – https://orlonutrition.com

Show Notes:
00:00 Introduction
02:10 What is B-Corp?
03:38 Can a B Corp go public?
06:08 Criticisms on B Corp
11:09 The difference between B Corp and benefit corporations
14:05 How B Corps adjusted during the pandemic
17:19 How to ascertain greenwashing companies
22:11 Importance of critical thinking for consumers and the role of capitalism
32:44 The doughnut economy
35:51 How larger corporations can redefine corporate purpose
43:22 Final thoughts
45:52 Conclusion

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