Every plastic bottle you throw away will certainly go somewhere, but only a handful of them are actually recycled and reused. Plastic pollution is a serious problem most people ignore in exchange for the convenience it offers. That’s why a huge number of them unsurprisingly ends up in landfills and in the ocean. Corinna Bellizzi is eager to solve this problem, and she sits down with Robert Koenen to talk about how he helps address such a massive issue. The Founder of Boxed Water Is Better shares how they contribute to lessening needless plastic by creating eco-friendly and biodegradable water containers. Robert also explores the benefits and dangers of aluminum, why you should be wise in choosing companies to support, and why most water brands are only out there for marketing.

About Guest:
Rob Koenen is the Chief Revenue Officer and Sustainability Lead of Boxed Water Is Better; the first national company to offer a sustainable alternative to plastic water bottles. Rob is charged with expanding Boxed Water’s core message and empowering consumers to make a statement that “sustainability matters.” Rob’s extensive marketing and leadership experience is rooted in story-telling with innovative campaigns that span multiple communication channels. In his role at Boxed Water, Rob leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences. In prior leadership roles, Rob has built true lifestyle brands for food, apparel and footwear companies.

Guest LinkedIn: https://www.linkedin.com/company/boxed-water-is-better/
Guest Website: https://boxedwaterisbetter.com/
Guest Social: https://www.instagram.com/boxedwater/, https://www.tiktok.com/@boxedwater/, https://www.facebook.com/BoxedWater/, https://twitter.com/boxedwater

Show Notes: - Edited Audio
00:00 - Introduction
01:07 - Rob's Origin
05:07 - Introducing needless plastic
08:41 - Boxed Water
15:29 - Brands and loyalty
18:23 - Aluminum arguments
23:50 - Water brands
29:52 - Vote for companies with good intentions
32:42 - Robert’s hope for a sustainable future
39:09 - Final Words
44:22 - Closing

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