June 29, 2021
S2 E3: Be True To Yourself – You are an Expert At Something
If your online marketing material stimulates an image in your mind that is just not you, likely you've been trying to model your approach after someone else or you've been using work produced by someone else without giving your audience the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into your content.
So, what's the solution? The solution to this dilemma is to be yourself and let your personality show through in your online marketing content.
When you let your personality shine your image will be your own, not one you have crafted that will change from day to day depending upon what you have read most recently.
Creating and building a strong brand does not have to compromise your personality. There are really only a handful of factors to consider - your image, your purpose and your message.
The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.
In the world of online marketing, retaining your personality and your identity will go far in branding your business. You'll be much happier with the long-term effects of your online marketing if you don't try to be someone you are not.
Today we’ll talk about how to be yourself while building your brand and have fun.
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