Big three Takeaways:
1. With the cost of failure as low as it is in ecommerce, launch well before you fully understand everything and trust that you’ll fill in the blanks as you build.
2. Be consistent, with your product and marketing. People should know what to expect when they do business with you.
3. To build a lifestyle brand, you have to find ways to consistently share your brand's values.
Other Takeaways for entrepreneurs
06:18 – You can launch before you understand everything.
07:22 – The stages of scaling manufacturing
10:32 – Why cash-flow is so important when you're scaling
13:25 – behind the curtain. How ecommerce works
18:45 – The more decisions you have to make, the faster you get and the better your instincts become
20:08 – What to prioritize when launching an MVP to make sure you don’t turn customers off
25:18 – How Jaz thinks about hiring: Find people who know what they’re getting into. Go broad first then specific.
32:43 – How Jaz thinks about building a lifestyle brand. Consistently share your values.
More on my guest: