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June 1, 2021

2 - Scaling a SaaS business in a massive industry with Elizabeth Audette-Bourdeau

2 - Scaling a SaaS business in a massive industry with Elizabeth Audette-Bourdeau

Three Big Takeaways: 

  •  Create a business that solves a problem.
  • When trying to build a talented team, focus on the vision/mission.
  •  Take bigger risks when you have less to lose. Even if you fail, you’ll learn a lot by trying to figure things out. 

 Other Takeaways for entrepreneurs:

  • 2:20 A great example of starting a business to solve a problem.
  • 6:10 How Welbi aggregates data into information to create a community within a community.
  • 10:58 Elizabeth explains how much time Welbi saves on administrative tasks for recreation teams.
  • 14:50 Think big to build something scalable.
  • 17:28 Welbi’s competitive advantage - More than just analog to digital. 
  • 21:10 On choosing a name.
  • 23:33 How to compete with larger companies with more money for talent.
  • 33:00: When and why to pivot - Drill down on the problem you’re trying to solve.
  • 37:22: Why COVID eventually caused business to accelerate their technology adoption.
  • 39:20 How to find a technical co-founder.
  • 45:30 Why it is a good idea to take risks while you’re young.
  • 49:31 How a lifetime of playing sports helped Elizabeth in business.
  • 52:22 How Elizabeth refined her investor pitch. An easy thing to do, but most founders don't!

 More on my guest:

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