Episodes

Oct. 25, 2020

222: How to produce live video easier - presented by Switcher Studio

Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tip…

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Oct. 24, 2020

221: Why is there a marketing rebellion? Mark Schaefer answers 👊

Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how com…

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Oct. 23, 2020

📜 220: Do marketers need college degrees? A chat with Azad Yakatally

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the import…

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Oct. 22, 2020

219: What’s your content and marketing backup plan if your website is…

My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out t…

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Oct. 21, 2020

‼️ 218: How to get to the point ‼️

Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to m…

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Oct. 20, 2020

😲😤 217: Examples of miscommunication and how to overcome them

Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. C…

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Oct. 19, 2020

🎥 216: How to integrate video storytelling easily into your marketing!

On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of h…

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Oct. 16, 2020

215: Radio replay: Do this with your LinkedIn profile to find a job

WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more t…

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Oct. 15, 2020

🎙214: Podcast SEO: How podcasts help you rank in search

Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast S…

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Oct. 15, 2020

📧 213: Email marketing design: How designed or plain should my emails…

Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also …

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Oct. 13, 2020

📚 🤗 212: How can brands get irrational loyalty from customers (feat. …

Deb is the author of "Irrational Loyalty," which you can order here: http://ctrappe.online/deb. She joins me on this live recordi…

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Oct. 11, 2020

🍿👩‍💻 211: Why you should care about a good content experience to driv…

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make…

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Oct. 10, 2020

🌝 🛏 210: Why your marketing strategy won’t be an overnight success

In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing…

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Oct. 8, 2020

👩‍💻 209: Facilitating virtual events (with Robin Farmanfarmaian)

We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Po…

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Oct. 5, 2020

📷 208: Facebook rolls out Instagram scheduling from the Facebook Page…

Christoph Trappe discusses how to set up this new feature and how to think about using it. More: http://authenticstorytelling.net…

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Oct. 4, 2020

🙋 207: Should we be using emojis in marketing?

Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dives into the topic…

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Oct. 3, 2020

🎯 206: What about unmeasurable goals in marketing? Do they matter?

Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance …

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Oct. 1, 2020

🤔 205: Why branding is important to drive leads (feat. Lori Cohen)

Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to…

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