Episodes

Nov. 12, 2020

240: Do you really need a marketing plan? (feat. Jason Bradwell)

Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 ce…

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Nov. 10, 2020

239: How to use the Amazon Live Streaming Platform

Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode…

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Nov. 10, 2020

238: How executives should build a brand on social media

Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast. Let’s find out how you can use so…

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Nov. 9, 2020

237: How to track podcast ads and CTAs with a pixel

Sean Creeley, of https://podsights.com , joins me to discuss how to use technology to track podcast advertising conversions. For …

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Nov. 8, 2020

236: How to live tweet your presentation

Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways: Sc…

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Nov. 7, 2020

235: Why content should be thought of as a product - a chat with Nick…

Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Po…

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Nov. 6, 2020

234: Does your company really need swag? A chat with Katie Brunette

Katie Brunette of Lessonly joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic. For more e…

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Nov. 4, 2020

233: Diversity in marketing (a chat with Michelle Ngome)

Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business …

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Nov. 4, 2020

232: Does your brand draw as much emotion from people as the U.S. ele…

The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In th…

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Nov. 2, 2020

📚 231: Seth Godin’s new book: There’s no such thing as writer’s block

Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s…

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Nov. 1, 2020

230: Can content intelligence take the chaos out of content creation?…

Cruce Saunders, Principal and Founder of [A] – http://simplea.com , joins Christoph Trappe on this episode of the Business Storyt…

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Oct. 31, 2020

💰 229: How much should a lead cost?

Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer …

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Oct. 31, 2020

228: How to remove background from an image the easy way - in seconds

Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove b…

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Oct. 30, 2020

🎙227: Does my podcast need a website?

Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automa…

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Oct. 29, 2020

226: Why you should care about proper content migration strategies

Tim Hanse , content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration…

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Oct. 28, 2020

225: Why executives should consider private podcasting to communicate…

Todd Cochrane, of http://blubrry.com , joins Christoph Trappe on this episode to discuss how private podcasting works and why com…

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Oct. 27, 2020

✍️ 224: How companies and freelancers can work as partners

Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book …

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Oct. 26, 2020

223: How to overcome the Japanese Keyword Hack

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to…

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