Episodes

Nov. 30, 2020

258: How to use LinkedIn for personal branding the right way - with W…

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the …

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Nov. 29, 2020

257: The surprising advantage of virtual conferences - unveiled

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when con…

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Nov. 27, 2020

256: What's email deliverability and more email marketing chit-chat w…

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email m…

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Nov. 26, 2020

255: Conversion-optimization strategies with Chris Dayley

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive con…

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Nov. 26, 2020

254: Social media comments that won't help you build YOUR brand - unv…

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping th…

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Nov. 24, 2020

253: Legal issues to consider in podcasting - a chat with The Podcast…

Gordon Firemark - The Podcast Lawyer - joins Christoph Trappe on this episode to discuss the legal issues to consider, including…

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Nov. 24, 2020

252: How to Make Your Stories Repeatable and Retweetable - a chat wit…

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of m…

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Nov. 22, 2020

251: The curse of knowledge and how to follow better internal communi…

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and …

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Nov. 22, 2020

250: How to use social media polls to nurture leads

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out ho…

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Nov. 20, 2020

249: WMT Radio Replay: How to keep a balance in this digital world wh…

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast f…

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Nov. 20, 2020

248: How giving can bring you business success

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you b…

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Nov. 19, 2020

247: Amazon star ratings: How Amazon calculates star ratings for diff…

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certa…

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Nov. 18, 2020

246: The power of improv in business (with Kathy Klotz-Guest)

Kathy, of https://www.keepingithuman.com , joins Christoph Trappe on this episode to talk about the importance of improv and humo…

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Nov. 16, 2020

245: Digital marketing fundraising tips with Sarah Willey

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can …

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Nov. 16, 2020

244: Ranking in voice search (from Content Marketing World 2020)

This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consid…

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Nov. 15, 2020

243: The importance of creativity with Adam Morgan

Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativ…

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Nov. 14, 2020

242: The state of writing - a chat with Sarah Mitchell

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effect…

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Nov. 13, 2020

241: What is data science and why should you care?

Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We cover among ot…

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