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Episodes

Feb. 15, 2021

333: Is this procrastination?

What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live rec…

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Feb. 14, 2021

332: Why brand stories must also include failures

Matthew Woodget of https://www.gonarrative.com / joins Christoph Trappe on this live recording of the Business Storytelling Podca…

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Feb. 13, 2021

331: Behind the scenes: The Marketing O'Clock Podcast

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field. Hosts Greg Finn and Jess…

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Feb. 12, 2021

330: Content marketing for local SEO

At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is…

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Feb. 11, 2021

329: How to overcome imposter syndrome - a chat with Marc A. Pitman

Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of …

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Feb. 10, 2021

328: What's content mapping - a chat with Henry Adaso

Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping. Get his book here:…

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Feb. 9, 2021

327: Content marketing challenges to master - a chat with Kris Hughes

Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podca…

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Feb. 6, 2021

326: Why, why, why is the podcast industry so fragmented - a chat wit…

Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the …

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Feb. 5, 2021

325: How to Create Loveable Brand Communications - a chat with David …

David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast. Let's find out…

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Feb. 4, 2021

324: Does good lighting matter for your livestreams?

In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products an…

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Feb. 3, 2021

323: How to come up with great ideas - a chat with Carla Johnson

Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come …

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Feb. 2, 2021

322: The importance of testing in marketing - a chat with Ron Stefans…

Ron, of https://www.onehourprofessor.com/ , joins Christoph on this live recording of the Business Storytelling Podcast. We discu…

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Feb. 1, 2021

321: Marketing strategies with Pam Didner

Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI …

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Jan. 31, 2021

320: Virtual Singapore keynote: Audio and voice for content marketers

With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need …

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Jan. 30, 2021

319: Re-humanizing the workplace - a chat with Chuck Blakeman

Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-hum…

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Jan. 29, 2021

318: Crisis PPC and other PPC topics - a chat with Kirk Williams

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast. …

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Jan. 27, 2021

317: The latest B2C marketing research from the Content Marketing Ins…

Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research. Find the full report here: https://ln…

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Jan. 26, 2021

315: Subscriptions - the forever transaction with Robbie Kellman Baxt…

Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Fi…

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