Episodes

Sept. 5, 2019

Why to always put your audience first

Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how…

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Aug. 29, 2019

OMG - Hackers emailed me my password and here’s how I reacted

At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this shor…

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Aug. 25, 2019

How Facebook is fighting false news

Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook…

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Aug. 22, 2019

Are those Uber-logo holding people at the Mets Citi Field really Uber…

There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode …

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Aug. 18, 2019

How to decide where to host your podcast

To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss ho…

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Aug. 11, 2019

What should we actually call our audience members? Readers? Consumers…

With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or vi…

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Aug. 9, 2019

To innovate stop telling people to slow down

Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that i…

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Aug. 1, 2019

Why you want to add a Google Alert for your name!

In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about whe…

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July 20, 2019

How to rock music overlays on your Instagram Stories

Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph …

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July 18, 2019

Why business storytellers and public figures probably shouldn’t worry…

This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million pe…

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July 11, 2019

How we are on track to get to Vidcon 2019 early despite being delayed…

My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dal…

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June 29, 2019

Why not all stories need to be written articles!

In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcas…

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June 23, 2019

How to decide whether to link internally or externally from your arti…

Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? I…

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June 15, 2019

What to say at the beginning of a podcast

In this episode I’m sharing my best practice for starting a show. --- Send in a voice message: https://anchor.fm/ctrappe/messa…

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June 14, 2019

Conversion strategies: When marketers put the button they need clicke…

This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just …

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June 7, 2019

Can my phone die because of heat while shooting video or audio outsid…

My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some though…

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June 3, 2019

For execs: What you need to know when your email campaign includes yo…

This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign. …

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May 22, 2019

The best way to take notes of conference talks

In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid aft…

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