Episodes

Sept. 30, 2020

📈204: What B2B marketers need to know for 2021 (new CMI report)

Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing lands…

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Sept. 27, 2020

🗣 203: How do we find brand stories worth sharing anyway? (Tips from …

Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We…

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Sept. 26, 2020

💰🧑‍💼202: LinkedIn Profile Tips: How To Use LinkedIn In Your Job Search

LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job.…

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Sept. 24, 2020

📊 201: Why you should be using a live dashboard in your marketing str…

Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s …

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Sept. 22, 2020

😷😡 200: What has the crazy 2020 taught us?

Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and…

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Sept. 20, 2020

📖 199: Should I publish my content on Medium?

Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how t…

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Sept. 19, 2020

👥 198: How leaders can help teams collaborate better (with Patti Seda)

We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to …

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Sept. 17, 2020

🍿 197: Is your brand and its content binge worthy? A chat with Sterli…

Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how bra…

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Sept. 15, 2020

🏫 196: How to unlearn old tactics to do better marketing tomorrow

Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated …

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Sept. 13, 2020

🎥 195: How to integrate personalized video messages into your outreac…

Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relation…

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Sept. 12, 2020

⭐️ ⭐️ ⭐️⭐️⭐️194: Why a perfect 5-star rating on Google might not be p…

Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desi…

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Sept. 10, 2020

💡193: What keywords should we try to rank for and how soon will that …

SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your…

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Sept. 7, 2020

192: Are Facebook groups worth it? 🤷🏼

Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and int…

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Sept. 6, 2020

191: Are marketing certificates overrated?

Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.…

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Sept. 5, 2020

190: How to build instant credibility online

Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book h…

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Sept. 2, 2020

189: Marketing requests: How to collaborate and communicate better wi…

Today’s episode talks about how to submit better marketing requests by being more strategic and considering even using a marketin…

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Aug. 31, 2020

188: How to livestream your podcast recording to multiple networks (u…

In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream a…

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Aug. 29, 2020

187: How to create more emotional B2B marketing (feat. Ashley Poynter)

Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells sto…

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