Episodes

April 16, 2021

357: How to deliver successful personalized B2B buyer journeys at sca…

Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your custo…

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April 12, 2021

356: How to pick a video backdrop for your livestream

My video backdrop usually just is my office. On Zoom it's a virtual background. Let's look at the options on how video backdrops …

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April 9, 2021

355: I think this buyer journey has gone off track

Join me to discuss the B2B buyer journey and some common pitfalls. Can't make this show, join us here for the next one with more…

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April 8, 2021

354: Don't bother listening to this if you aren't customer-centric

Ryan Barry , of Zappi , and Jennifer Vogel , of Voxpopme , joined Christoph Trappe on this live recording of the Business Storyte…

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April 4, 2021

353: Why project management matters in any good content program

Bernardo Tirado, PMP , industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Busi…

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April 2, 2021

352: Developing a solid brand voice - a chat with Tara Hunt

Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Ord…

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April 1, 2021

351: Study: The Future Of Content Is Emoji Content To Drive Relevance

Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet…

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March 30, 2021

350: Book launch party: How to write funny - a chat with The Onion's …

Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and …

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March 23, 2021

349: Growing your membership site - Presented by The Membership Maste…

Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelli…

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March 19, 2021

348: Should I invite prospects on my podcast? Sponsored by Lead Foren…

Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your pod…

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March 19, 2021

347: Social media in government - a chat with Rob Sand

Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss ho…

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March 18, 2021

346: How to make sales easier with video

Marcus Sheridan , aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the …

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March 17, 2021

345: Why you need an office treadmill

This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video vers…

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March 12, 2021

344: How to use better PowerPoints - a chat with Fiona Walsh

Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better …

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March 9, 2021

343: Why not analyze creative BEFORE spending campaign money?

Vance Reavie, of junction.ai , joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about …

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March 2, 2021

342: What's a digital legacy plan and why do you need one?

Vicki McLeod and Angela Crocker, authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. Grab the…

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Feb. 23, 2021

341: WMT Radio replay - How brands can use the power of livestreaming

Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestrea…

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Feb. 22, 2021

340: How to give better media interviews - a chat with Brad Phillips

Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Buy Brad's book "The Media Training Bibl…

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