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Feb. 3, 2023

BONUS: What's difference between dropshipping and affiliate marketing

In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy. --- Send in …

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Feb. 1, 2023

570: How To Turn Your Story Into a Framework - a chat with Drew Neal

Many content creators struggle with the transition of turning their stories into a valuable framework for business growth. Drew Neal has discovered a straightforward roadmap to mining your custom framework IP that any author,...

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Jan. 30, 2023

BONUS: Cable management ideas for your office

Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus episode. For even more product links: https://www.christophtrappe.com/declutte...

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Jan. 29, 2023

569: How to reinvent your business online - a chat with John Weiler

Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online." Specifically, we discuss the importance of: Proper web design Good copywriting Marketing that drives results Join us and grab ...

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Jan. 27, 2023

BONUS: Should we rerun podcast episodes?

Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the basics to consider. Read even more on the topic here: http://christophtrapp...

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Jan. 25, 2023

568: How to stay patient in public relations - a chat with Michelle G…

Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR success? Award-winning publicist Michelle Glogovac joins me on this live recordi...

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Jan. 18, 2023

567: What is content design? A chat with Colton Cox

You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do. I'm joined by Colton Cox , who is a content designer, to discuss …

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Jan. 11, 2023

BONUS: Radio interview about my new book "Is marketing a good career?"

Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us. Grab a copy of the book here: https://www.christophtrappe.com/is-marketing-a-good-career/ --- Send in a voice message: https://anchor.fm/ctrapp...

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Jan. 10, 2023

566: Why a good strategy starts with a good website

Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and marketing strategy. We discuss: How to start with a good website How to …

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Jan. 9, 2023

BONUS: When employee turnover is a good thing and when it isn't

I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams. Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/ --- Sen...

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Jan. 8, 2023

565: How to avoid spammy links - a chat with Adam Riemer

Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them. Learn more about Adam's company at: https://adamriemer.me/ --- Send in a voice message: https://anchor.fm/ctr...

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Jan. 7, 2023

BONUS: Should I use a podcast script for my podcast?

Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show. --- Send in a voice message: https://anchor.fm/ctrappe/message

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Jan. 6, 2023

564: How does transparent digital marketing work? A chat with Wesley …

Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM --- Send in a voice message: https://anchor.fm/ctrappe/message

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Jan. 2, 2023

BONUS: Is marketing a good career?

My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?" Here's a quick overview and grab your copy here: https://www.christophtrappe.com/is-marketi...

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Jan. 1, 2023

563: How does creativity actually work? A chat with Jon-Stephen Stans…

Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jon-Stephen Stansel of Chaotic Good Studios. We discuss: How can teams actual...

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Dec. 30, 2022

BONUS: What's LinkedIn Creator Mode?

A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile. Read even more here: h ttps://www.christophtrappe.com/linkedin-creator-mode/ --- Send in a voice message: https://anchor....

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Dec. 26, 2022

562: How can leaders create a new playlist to be more successful - a …

Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life." Join us...

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Dec. 22, 2022

BONUS: What's good and bad about NFL Sunday Ticket moving to YouTube?

I've watched Sunday Ticket (out-of-market games) for years on DirecTV. Now, this is moving to YouTube in 2023 and I discuss some initial positives and negatives about that. --- Send in a voice message: https://anchor.fm/ctr...

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Dec. 22, 2022

561: Should I sell my podcast? A chat with Heather Osgood of The Podc…

Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it? Join us and learn more about the process here: https://lnkd.in/d7pVR9_A --- Send in a...

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Dec. 18, 2022

BONUS: What Is A First Amendment Auditor?

You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themselves in these videos, is filming an encounter with public officials in a pu...

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Dec. 15, 2022

560: Here's what's new with Instagram - a chat with Corey Walker

Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be covered in the book's latest edition. Join us and order the latest edition of th...

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Dec. 12, 2022

BONUS: What is evergreen content?

In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it. --- Send in a voice message: https://anchor.fm/ctrappe/message

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Dec. 9, 2022

559: Should your company launch a branded podcast? A chat with Alison…

Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytelling," which interests many of you. In this episode, we discuss: What's a branded po...

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Dec. 6, 2022

BONUS: My tips to make a phone call on an Apple Watch easy

Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup. Read my related blog post here: http://christophtrappe.com/phone-call-on-ap...

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