Episodes
357: How to deliver successful personalized B2B buyer journeys at sca…
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your custo…
356: How to pick a video backdrop for your livestream
My video backdrop usually just is my office. On Zoom it's a virtual background. Let's look at the options on how video backdrops …
355: I think this buyer journey has gone off track
Join me to discuss the B2B buyer journey and some common pitfalls. Can't make this show, join us here for the next one with more…
354: Don't bother listening to this if you aren't customer-centric
Ryan Barry , of Zappi , and Jennifer Vogel , of Voxpopme , joined Christoph Trappe on this live recording of the Business Storyte…
353: Why project management matters in any good content program
Bernardo Tirado, PMP , industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Busi…
352: Developing a solid brand voice - a chat with Tara Hunt
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Ord…
351: Study: The Future Of Content Is Emoji Content To Drive Relevance
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet…
350: Book launch party: How to write funny - a chat with The Onion's …
Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and …
349: Growing your membership site - Presented by The Membership Maste…
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelli…
348: Should I invite prospects on my podcast? Sponsored by Lead Foren…
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your pod…
347: Social media in government - a chat with Rob Sand
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss ho…
346: How to make sales easier with video
Marcus Sheridan , aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the …
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video vers…
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better …
343: Why not analyze creative BEFORE spending campaign money?
Vance Reavie, of junction.ai , joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about …
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic. Grab the…
341: WMT Radio replay - How brands can use the power of livestreaming
Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestrea…
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Buy Brad's book "The Media Training Bibl…