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Episodes
491: How to come up with a good name for a brand
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on t…
490: How to tailor business storytelling to Gen Z
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. What…
489: How to be a good podcast guest
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related art…
488: How to turn your book into a bestseller
Ellen Violette , of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a …
487: Are you making the most of content operations?
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops. We…
486: Don't make your editors drink - and here's how to accomplish that
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check hi…
485: How to use Instagram calls to action
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also real…
484: How to build diverse content teams
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams a…
483: What is the audio AI revolution?
Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join …
482: How to increase revenue with your website
Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book …
482: What is LinkedIn Audio?
Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works. We disc…
481: What podcast metrics matter?
Indeed, I care about content performance and creating cultures that work toward content performance . Podcast metrics also play a…
480: How to tell historical stories: The Coca-Cola Trail
Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trai…
479: How to improve written communication skills
Let's discuss how to be better at communicating with our customers through the written word. I discuss: What are written communic…
478: Doing live audio monitoring correctly during a podcast or livest…
Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because i…
477: How to create web stories
Web stories can now be created and published on websites and they can show up prominently in search results . So, it's probably a…
476: How to handle a new job announcement on LinkedIn
There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I…
475: Why marketers need radical product thinking
Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss th…
474: How to create a brand strategy that includes audio
Shez Mehra, CMO at https://www.audiobrand.io , joins me on this live recording of "The Business Storytelling Show" to discuss aud…
473: How to create connections in the digital age
Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each…
472: How your brand can decide whether or not to do an April fool sto…
April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, f…
471: How to create better audio in your storytelling
Shane Salk creates audio series in electronic entertainment and advertising. Let's see what we can learn from him to create bett…
470: Author chat: Rethinking lead generation
Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discus…
469: How to automatically respond to emails in Gmail
There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me ha…