Episodes

June 5, 2023

596: Staying connected: Leading Remote Content Teams to Peak Performa…

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed tea...

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June 3, 2023

BONUS: Name dropping: How to handle names in articles on second refer…

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how …

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June 1, 2023

595: Maximizing Your Sales Potential with Branded Podcasts a chat wit…

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking. Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/ Related content: Should your company laun...

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May 29, 2023

BONUS: New to podcasting? Who is your podcast coach?

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering. Learn more on this episode, and i...

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May 26, 2023

594: How AI tools will impact corporate communications teams - a chat…

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show." We touch on: How AI impacts corporate communications How to use AI tools to your advanta...

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May 23, 2023

BONUS: What is voice marketing?

Here's why your brand needs to invest in voice marketing now. Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9

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May 20, 2023

593: Don't Let Burnout Derail Your Content Strategy - Here's How to A…

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic. Join us and connect with her here: https://lnkd.in/gQpWhkYN

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May 17, 2023

592: What kind of customer research should inform my content strategy…

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here: https://lnkd.in/gYCyiuW5

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May 14, 2023

BONUS: Do this now to infuse personality in marketing

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway. It could be stiff or fun or something somewhere in-between. But how do we find the right ...

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May 11, 2023

591: Click by click: Using Google ads in your marketing strategy - a …

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book. Join us and grab a cop...

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May 9, 2023

BONUS: Lights, Camera, Wireless Action: Using a wireless live streami…

I share how wireless livestreaming works and what camera you might consider trying. Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera Order the new emeet wireless cam here: https://e...

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May 3, 2023

590: Master the Art of Having Better Conversations - a chat with Joe …

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts. Join us and grab a copy of his book …

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April 28, 2023

589: Unlock Your Content Potential: Don't create content that sucks -…

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't. Join us. Connect with Ron here: https://lnkd.in/gxq6qJXE

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April 25, 2023

BONUS: Should you point out that content is produced by AI?

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "Th...

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April 22, 2023

588: The art of active listening - a chat with Heather Younger

Author Heather Younger returns to the show to discuss her new book on the art of active listening. Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/41tAoip

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April 15, 2023

587: Ignite your content: Optimize Your Content Marketing Funnel - a …

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more. Join us. Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/ Connect with Chr...

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April 9, 2023

586: Buckle up and Discover the Thrill of Flying Private - a chat wit…

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward. We'll discuss: How do you fly private anyway? Why would it eve...

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April 5, 2023

BONUS: How often should I blog?

I answer the question on how often you should blog (new content and updating existing content) here. More content tips at christophtrappe.com .

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April 2, 2023

585: How do you teach influencer marketing? A chat with Jacob Hiler

Jacob Hiler , professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing. Join us and connect with Jacob here: https://lnkd.in/dfbiVa2i Read my article on influe...

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March 30, 2023

BONUS: Is a career in radio worth it?

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content. Join me.

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March 27, 2023

584: How to show up as a more Confident Marketing Leader - a chat wit…

Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive marketing results. Join us and learn more about the playbook here: https://l...

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March 25, 2023

BONUS: Camera On: What Are AI Camera Benefits?

You can now use artificial intelligence cameras for virtual meetings and live video podcasts , but what are AI camera benefits, how do they work, and do they help us create better content? Join me on this bonus episode and …

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March 23, 2023

583: Uniquely You: Essential Steps for Building a Successful Personal…

Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a personal brand. Join us. Learn more about her company here: https://vivimaelabs.c...

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March 20, 2023

BONUS: Banish boring headlines: Use a AI Headline Generator This Way

This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes. Read more about AI content creation here: https://www.christophtrappe.com/tap-into...

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