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Episodes

May 20, 2022

491: How to come up with a good name for a brand

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on t…

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May 17, 2022

490: How to tailor business storytelling to Gen Z

Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. What…

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May 17, 2022

489: How to be a good podcast guest

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related art…

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May 13, 2022

488: How to turn your book into a bestseller

Ellen Violette , of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a …

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May 11, 2022

487: Are you making the most of content operations?

On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops. We…

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May 9, 2022

486: Don't make your editors drink - and here's how to accomplish that

Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check hi…

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May 7, 2022

485: How to use Instagram calls to action

No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also real…

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May 5, 2022

484: How to build diverse content teams

Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams a…

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April 29, 2022

483: What is the audio AI revolution?

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join …

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April 28, 2022

482: How to increase revenue with your website

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book …

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April 24, 2022

482: What is LinkedIn Audio?

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works. We disc…

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April 21, 2022

481: What podcast metrics matter?

Indeed, I care about content performance and creating cultures that work toward content performance . Podcast metrics also play a…

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April 19, 2022

480: How to tell historical stories: The Coca-Cola Trail

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trai…

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April 16, 2022

479: How to improve written communication skills

Let's discuss how to be better at communicating with our customers through the written word. I discuss: What are written communic…

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April 9, 2022

478: Doing live audio monitoring correctly during a podcast or livest…

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because i…

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April 3, 2022

477: How to create web stories

Web stories can now be created and published on websites and they can show up prominently in search results . So, it's probably a…

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April 2, 2022

476: How to handle a new job announcement on LinkedIn

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I…

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March 31, 2022

475: Why marketers need radical product thinking

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss th…

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March 27, 2022

474: How to create a brand strategy that includes audio

Shez Mehra, CMO at https://www.audiobrand.io , joins me on this live recording of "The Business Storytelling Show" to discuss aud…

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March 25, 2022

473: How to create connections in the digital age

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each…

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March 21, 2022

472: How your brand can decide whether or not to do an April fool sto…

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, f…

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March 19, 2022

471: How to create better audio in your storytelling

Shane Salk creates audio series in electronic entertainment and advertising. Let's see what we can learn from him to create bett…

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March 16, 2022

470: Author chat: Rethinking lead generation

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discus…

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March 11, 2022

469: How to automatically respond to emails in Gmail

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me ha…

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