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Episodes

Sept. 26, 2022

529: How to write for humans AND robots

Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show. Join us to find …

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Sept. 23, 2022

528: How becoming your own superstar helps your business

Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business St…

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Sept. 20, 2022

527: Spain keynote replay: How to be successful with organic social m…

This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on…

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Sept. 16, 2022

526: How to a embed live stream on website

One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's wha…

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Sept. 13, 2022

525: Overcoming the impostor syndrome to create better content

Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so…

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Sept. 7, 2022

524: Author chat: Tim Hightower - "A Dream Worth Fighting for"

Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dr…

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Sept. 4, 2022

523: How to be comfortable telling your story

Minna Taylor of Energize your Voice joins me to discuss the topic. We dive into: Why can it be uncomfortable to tell your story? …

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Sept. 1, 2022

522: How to work with subject matter experts to accelerate your conte…

Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover: The…

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Aug. 28, 2022

521: I'm not a copwriter, but...

You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a succ…

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Aug. 25, 2022

520: Using data to tell better stories and build customer relationshi…

Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and ch…

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Aug. 22, 2022

519: What’s the current state of voice technology?

Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect. W…

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Aug. 19, 2022

518: What the gurus don't tell you about marketing

Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't? Join us and …

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Aug. 13, 2022

517: What makes a good email subject line anyway?

Jay Schwedelson, founder of SubjectLine.com , joins me on this live recording of the Business Storytelling Show to discuss the an…

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Aug. 10, 2022

516: Is livestreaming the way to go for your brand?

Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show. We discuss: Why li…

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Aug. 7, 2022

515: How do we know if our podcast is a success?

Trent Anderson of Podchaser returns to the show to discuss analytics and insights. We discuss: How important are listens What imp…

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Aug. 4, 2022

514: How to overcome unconscious bias in your content strategy

Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic. Join us and ch…

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July 31, 2022

513: How to make your social proof trustworthy

Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. …

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July 29, 2022

512: The power of short-form video storytelling

Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video s…

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July 26, 2022

511: What should the copy on your website say anyway?

Todd Jon e s of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web cop…

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July 23, 2022

510: How to make your voice sound good on a podcast

Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voic…

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July 19, 2022

509: How to livestream with 360 video

Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, jo…

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July 16, 2022

508: How to make sure your website is accessible

Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website…

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July 13, 2022

507: How to do SEO split testing?

Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in…

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July 10, 2022

506: How to use texting to build community

Angela Proffitt returns to the show to discuss texting as part of your business strategy. We discuss: What is a texting strategy?…

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