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July 7, 2022

505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan

Content marketer Megan Horn joins me to discuss the topic.  

We discuss:

  • How to pitch to B2B publications
  • How to tell good B2B stories
  • How often should you pitch?
  • Using editorial calendars
  • Paid vs. editorial 
  • How about other content types?
  • How to know where to pitch.
  • And more...

Check out her article on the topic here: https://lnkd.in/gwZc6Rdw

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