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Jan. 5, 2022
449: Author chat: Why your story drives your brand [Paul Furiga]
![449: Author chat: Why your story drives your brand [Paul Furiga]](https://podpage.imgix.net/https%3A%2F%2Fd3t3ozftmdmh3i.cloudfront.net%2Fproduction%2Fpodcast_uploaded_episode%2F868063%2F868063-1641329636545-fb68947cbb7d7.jpg?h=720&w=1000&s=a5ac5ee2a32de7aa52c280be44794e40 "449: Author chat: Why your story drives your brand [Paul Furiga]")
Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:
- why there are "stories" and Stories
- how to uncover your story
- what's storycrafting
- ...and more.
Grab a copy of his book here: https://amzn.to/344AbJX
This episode is sponsored by WordWrite and produced by Trappe Digital LLC.
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