446: Where should we answer customer questions?

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answer customer questions? In this episode, I discuss how we can build relationships by answering questions:

• one-on-one
• on other channels, for other customers who might have the same question
• as part of an integrated approach

You can also read the article version here: https://www.christophtrappe.com/answer-customer-questions/