April 29, 2021

360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.  

What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong? 

In this livestream discussion, Noz joined Christoph Trappe to discuss:

  • what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony
  • why sometimes more specialism and focus is a bad thing, and
  • the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.

And don't forget to register for the OmnichannelX conference: https://lnkd.in/g4jCkF4

--- Send in a voice message: https://anchor.fm/ctrappe/message