270: Why your company needs a content council. A chat with Andi Robinson

Andi Robinson of hijinxmarketing.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.

• What's a content council
• Who should be involved
• What to consider

Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs

Christoph's content performance book: https://lnkd.in/e3dWVd5

--- Send in a voice message: https://anchor.fm/ctrappe/message