No matter what niche of business you’re in, you need a marketing funnel in place, because here’s the deal: A business only stays in business with a steady stream of new leads + sales coming in. Your funnel should be your best...
No matter what niche of business you’re in, you need a marketing funnel in place, because here’s the deal:
A business only stays in business with a steady stream of new leads + sales coming in.
Your funnel should be your best salesperson, because that’s the entry point into your business.
In today’s post, I’m sharing some takeaways from a recent conversation I had with funnel expert and ads strategist, Michelle Fernandez. We chatted about everything you need to do online to attract your ideal clients into a funnel that actually converts.
If you’d like to listen in to this value-packed conversation, check out Episode 99 of the Breakthrough Babe podcast, then read on for some of the quick notes about what makes a funnel strategy successful, the reasons why some funnels fail, and what to do if the thought of setting up a funnel makes you want to crawl into a cave (not to worry - we’re here to help you overcome this obstacle!).
About Michelle Fernandez
Michelle is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker.
For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads!
So, Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending tens of THOUSANDS of dollars on ads each month at her boutique marketing agency.
Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.
We were recently in a coaching program together and I just recorded an episode on her podcast, The Traffic & Conversions Show. Now, I am excited to have Michelle on MY podcast so you can learn from her abundant wisdom on All Things Funnel!
I highly recommend that you go listen to the full conversation on Episode 99. Here are a couple of takeaways from our chat that will complement your listening experience.
Find out more
If you’d like to dig into more about funnels and the strategies we discussed in this episode, visit Michelle over on Instagram @themichellefernandez . You can DM her there to receive her guide, 3 Components of a Highly Converting Funnel.