Cheryl Grace is the SVP Strategic Community Alliances and Consumer Engagement of Nielsen and she stops by the show for a groundbreaking discussion. We discuss a fascinating report by the Nielsen group that covers the purchasing power of Black America, what the data says about the black dollar, and the five questions every consumer must ask before handing their dollars over to any company. We are grateful for this conversation and look forward to seeing the entire culture shift from this conversation. To learn more visit https://www.nielsen.com/us/en/insights/2019/its-in-the-bag-black-consumer-path-to-purchase/ and connect with Cheryl on LinkedIn. This episode is brought to you by @sipandsharewines . Join the wine club today - https://bit.ly/2lYGskt Music Credit - Jiem EB Music --- Ready To Learn How To Trade Options?
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