Marketing Disruptions That Drive Better Results with Derek Laliberte
People are drawn to stories. In business, storytelling and vulnerability are powerful ways to build trust and establish a personal brand. People will remember who you are, what you do, and why they should care.
In today’s episode, Tommy talks with Derek Laliberte, Chief Disruptur at Disruptur, a brand engagement agency that offers high-impact and interactive coaching clinics for sales and marketing professionals. For Derek, sales is the new marketing and marketing is the old sales. He believes it's time to think differently about the prospecting approach.
Derek talks with Tommy about the concept behind Disruptur’s playbook, the different sides of marketing, and how people are moving past the age of the customer.
Key Takeaways
- [01:47] - A look at Derek Laliberte's early years.
- [07:41] - How Derek got into the world of digital marketing.
- [14:23] - The concept behind Derek's playbook.
- [24:36] - The different sides of marketing.
- [29:40] - The fastest way to build trust.
- [32:14] - How people are moving past the age of the customer.
- [39:11] - What sets Disruptur apart from other marketing agencies.
- [43:43] - Derek's life struggles and how he overcame them.
Quotes
[14:36] - "Sales and marketing do not communicate. They are ships passing in the night. Marketing is doing one thing, sales is doing another thing. But the way that sales engages with potential clients is more similar to the way marketing is now than it is to the way sales used to be." - Derek Laliberte
[16:03] - "Sales needs to create content on a macro level using the concept of a marketing funnel that creates awareness, is very engaging, that creates consideration, and then creates decision. And this is on a macro level to have as many conversations as possible. But the conversion is not based on meetings, it's based on conversations." - Derek Laliberte
[30:21] - "I've discovered through the articles that I've written and personal struggles that vulnerability is the fastest way to build trust. If you can be authentic, if you can be genuine and honest about what you've been through, I think people will see you more as somebody they can trust right away." - Derek Laliberte
Links
- Derek Laliberte on LinkedIn
- Disruptur
- Minnesota North Stars
- The All Hockey Hair Team
- Choosing to Cheat by Andy Stanley
- Netflix
- Bridgestone
- Gary Vaynerchuck
- VaynerMedia
- The Sasha Group
Connect with our hosts
Subscribe and stay in touch
Learn more about Mammoth Scientific's Health & Tech Fund 1
When you move beyond the point of making sure your retirement goals are on track, your investment opportunities are wider than just publicly traded funds. Step into the world of investing in venture capital by learning more about Mammoth Scientific's Health & Tech Fund 1. Curated by some of the leading medical and fintech experts, Mammoth's Fund 1 is paving the way for health science and tech innovation. If you're interested in helping patient care, provider insight, and instrumentation go beyond possibility and into reality, check it out today at Mammoth.vc. Visit Mammoth.vc today!
