When it comes to nonprofits and associations, the underlying message from this week’s Association Chat Podcast is crystal clear: let’s all embrace the end of pointless busy work and move toward measuring how the work we do directly impacts our mission.

**And spoiler alert – it’s not easy to do**

This week on the Association Chat Podcast, host KiKi L’Italien interviews Juan Sanchez, Chief Information Officer at Inteleos, for an eye-opening discussion on ending “pointless busy work” in your organization or association.

They explore why emphasizing OKRs (Objectives and Key Results) and focusing on outcomes rather than deliverables should be the driving force for any strategic organization looking to keep up with the ever-shifting demands of today’s marketplace. They also cover the differences between a Key Performance Indicator (KPI) and an OKR, and why understanding this distinction is so important.

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