In this episode, host KiKi L'Italien interviews David Allison about the fall of demographics and generational stereotyping and why we can do better as leaders, salespeople, marketers, and humans when we start asking what people care about rather than when they were born.
David Allison has spent his career helping organizations motivate, influence and engage audiences. He is the founder of The Valuegraphics Database, the world's first custom database that can predict and influence behavior. The database contains insights from close to a half-million surveys, conducted in 152 languages, about 410 metrics: our values, wants, needs and expectations. It is globally representative with a data accuracy of +/- 3.5% and a level of confidence of 95%, surpassing benchmarks for any PhD thesis.
His bestselling book, WE ARE ALL THE SAME AGE NOW: THE END OF DEMOGRAPHIC STEREOTYPES was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a "genuinely authentic contribution to the field of marketing literature."
David speaks globally about how to predict and influence behavior as much as 8X more effectively and provides custom data to every client. He is represented by the National Speakers Bureau and the Global Speakers Agency.
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00:00 Introduction
10:39 Startling numbers for demographics and finding similarities
10:57 How often Baby Boomers actually agree with each other statistically
15:41 How did they find the values?