"Where are we going, and why does it matter?" Every community member wants to know what the plan is and where they fit in that plan.

Don't make community members feel like Sisyphus, forever rolling the boulder up the mountain with no end in sight and no next step on the journey in the works. Give them a vision.

For the first video in the "Why Community Matters" video series, I talk with JUNO CEO Josh Hotsenpiller about the need for a shared vision in a community.

If you want your community to function well and thrive, you need your members to know where they are going and why it matters.

Quick List of Highlights:
[00:00] Introduction
[00:28] Josh Hotsenpiller on why community members need a clear shared vision.
[00:34] "If it's a mist in the pulpit, it's a fog in the pew."
[00:43] “where is our direction and why does it matter?”
[01:00] The vision should always be evolving.
[01:26] Vision gives people something to believe in.

"The first pillar of a thriving community is Direction and Desired Outcome. When starting or joining a business some crucial information that everyone should know is: “where is our direction and why does it matter?” Everyone wants to envision a positive future. Here is scary and depleting, but the future is there and exciting! But what is so important about vision? Vision creates motivation, purpose, story, and establishes the question of: “why am I here?” Vision gives people something to believe in." [From the Five Pillars of Community ebook, created by JUNO]

This interview is part of the Association Chat "Why Community Matters" video series. This series explores online community – why it's important, ways to cultivate it, and how to create a community that thrives.

#onlinecommunity #communitymembership #community

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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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