For today’s show, It’s the Bot Com Series (maybe it’s bot dot com) and we’re talking with Dave Will of PropFuel and Tom McClintock of Relationship Martech as we explore what associations can do--not to avoid being left behind--but to leap-frog their way into automated marketing channels!
Marketing automation is rapidly transforming the for-profit world which is employing bots and workflow automations in ever-increasing numbers! But what about the non-profit world?
Tom will provide an overview of automation’s current state with examples of bots that bid on pay-per-click terms or onboard employees and where associations stand, and Dave will discuss a new platform to generate actionable, continuous feedback without staff time and how marketing technologists, “martekers,” in both for- and non-profit worlds are adopting automation.
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Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍"
https://www.youtube.com/watch?v=CtaCKnRQ070
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